What Makes Fashion Jewelry a Tough Competitor to Precious Jewelry?

Posted by printdress on August 7th, 2014

Precious jewelry items made of gold, diamonds, platinum and other expensive materials are never going to lose their enchantment. However, these items have to share equal space with fashion jewelry items. Trendy and fashionable, this form of jewelry is finding place in the jewelry boxes of women around the world. Though made of inexpensive materials like silver, metals, plastic, beads, gems and glass, these jewelry items are popular for a variety of reasons.

Fashionable jewelry items have existed since ancient times; they enjoyed real popularity in the beginning of the 20th century. Earlier named as costume jewelry, as these items were worn with a special costume, this jewelry form remained popular during art deco, retro and modern art periods. Today, jewelry stores that sell these trendy jewelry items are able to attract customers in huge numbers. Here are some reasons that make this form of jewelry immensely popular.

Less Cost

Most importantly, fashion jewelry is purchased for being significantly less expensive than real jewelry items. Jewelry lovers, who don't have the budget to purchase items made of gold or diamonds, find those made of beads, metals and gems as great alternatives. Their availability on the internet further makes these jewelry items less costly.

Unlimited Variety

There is no dearth to the variety in which fashion or costume jewelry is available in the market. People love to purchase silver necklaces, charm bracelets, rings with gemstones and other attractive pieces of fashionable jewelry. You can find different types of materials, like glass, crystals, sterling silver, brass, gemstones in use for crafting these beautiful jewelry items. Because of their unlimited variety, these jewelry items are able to please different types of buyers.

Fashionable and Trendy

These fashion jewelry items keep on changing in terms of looks and designs with every new season. This aspect makes them truly fashionable and trendy items to wear. Women are highly enthusiastic to keep pace with new trends and fashion jewelry help them in the same direction. Bold colors, nature inspired patterns, ornate settings and a mix of antique and contemporary designs make these items truly enchanting.