Field Service Tracking Software for the Pharma Industry

Posted by sunainaram on August 6th, 2015

The GPS-based employee tracking software is gaining popularity across various industries, thanks to its simple operation and efficient performance. This field tracking software has proved to be beneficial in improving the productivity of employees and enhancing their performance. From the employer’s side, this GPS field service tracking software has been found to reduce expenses and increase the profit line. With so many benefits, it is no wonder that many businesses are adopting this model to track their employees’ performance.

One of the most important jobs in the pharmaceutical industry is distribution of the medicines to the right people. The pharma company has to do a lot of tests before they release a drug into the market. Plus, after the drug clears all the mandatory tests, they need to be provided to the masses in a careful manner. Unlike other products, pharma companies cannot simply place advertisements for the new medicines in newspapers, television and other media to promote the drug. They will have a number of field agents called medical representatives who go and meet the doctors and explain the benefits of the new drug. These field agents will have to convince the doctors about the drug with reliable test results. The doctors will then identify the right type of patients who will benefit from the new drug and prescribe the medicine for them.

The whole task of meeting and convincing the doctors can take a long time. Before the development of GPS tracking devices, there was no way in which the employers can ascertain if the medical reps are visiting the doctors or are outside in some personal work. Now, with the field tracking software, they will be able to easily identify the exact location of the medical rep. The tracking app can be downloaded onto to Smartphone and easily operated from anywhere. Moreover, the user interface of the field software tracking software application is very easy to navigate. So, even a person with not much technical background will be able to use the application.

The field service tracking software maintains detailed records of the medical representative’s movement across the city. It will keep a log of the time spent in travel, in waiting at the clinic, and the number of chemists visited each day. A report can be generated based on all the records maintained by the tracking device. These reports will help both the employer and employee to track and determine the performance of each medical representative.