Home Fragrance market COVID-19 Impact, Trends & Business Statistics By 2025Posted by Mrudula Anil Karmarkar on May 4th, 2022 The global home fragrance market size is expected to reach USD 9.1 billion by 2025, expanding at a CAGR of 4.4% over the forecast period, according to a new report by Grand View Research, Inc. High demand for home fragrances, growing need for aromatherapy at households, introduction of new aesthetic pleasing products, change in consumer preferences, and improved standard of living are driving the global market. In addition, increasing awareness regarding hygienic lifestyle is expected to drive the market in the forecast period. Supermarkets and hypermarkets generated a revenue of USD 3.4 billion in 2018. Availability of home scents is increasing in these channels due to growing trend of improved lifestyle and need for a relaxed environment with aroma. The online distribution channel segment is expected to expand at a CAGR of 5.1% over the forecast period where the consumer can access a wide range of scents. This is expected to remain a key driver for the market growth over the forecast period. Portals such as Alibaba, Amazon, Big basket, Grofers, Walmart, and Pepper fry are a few of them that are engaged in e-commerce for home fragrances. Demand for these scents has increased due to increasing consciousness of home aroma as a personality reflector. But apart from showcasing the lavish lifestyle, manufacturers are making people aware about the benefits and comfort that a consumer can gain from these various home fragrances. Major market players have been carrying out extensive research and development to make these products available to consumers as per their needs. For instance, various market players are involved in the manufacturing of a variety of home scents that could restore the essence of aroma. Innovations such as Airia, a home fragrance launched by Procter and Gamble that can be controlled through smartphone app with the help of ink jet technology, are driving the demand for these fragrances in upcoming years. To Request Sample Copy of this report, click the link: https://www.grandviewresearch.com/industry-analysis/home-fragrance-market/request/rs1 Europe was the largest regional home fragrance market in 2018 and generated a revenue of USD 2.2 billion. The region is expected to maintain its lead over the forecast period. Key players in the global market include Reckitt Benckister; Procter and Gamble; Godrej; S. C. Johnson & Son, Inc.; Air Esscentials; Newell Brands; 3M company; Scent Air; Esteban Paris; and Korona Candles S.A. The global market is driven by consumer demand for customized products. For instance, brand named Yankee Candle allows customers to select a particular fragrance, along with a personal quote or picture added to the box. Moreover, along with customized preferences, wooden candle wicks with printed color designs and containers made of metals, barks, and concrete are provided by the manufacturers to give an appealing touch to home decor. Further key findings from the study suggest:
Key players in the market include Reckitt Benckister; Procter and Gamble; Seda France, Inc.; S. C. Johnson & Son, Inc.; Voluspa; Newell Brands; 3M company; Scent Air; Esteban Paris; and Korona Candles S.A. Improvement in the lifestyle of consumers and growing concerns over indoor air quality and surroundings provide manufacturers an opportunity to fulfil their needs by making various home fragrances available to consumers. Major market players are carrying out research and development activities to make these products available to the customers as per their needs. Moreover, they are involved in the manufacturing of a variety of home fragrances that could restore the essence of aroma. Grand View Research has segmented the global home fragrance market on the basis of product, distribution channel: Home Fragrance Product Outlook (Revenue, USD Million, 2015 - 2025)
Home Fragrance Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
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