Salesforce Pardot and Salesforce Marketing Cloud - What Is Difference

Posted by The NineHertz on May 6th, 2022

In 2013, when Salesforce obtained Pardot, various digital marketers presumed that Pardot would be assimilated and integrated into Salesforce Marketing Cloud, enhancing their extensive marketing functionality and services. Well, this never happened, and today, Pardot is acquired by Salesforce and is a separate offering.

If the significance of marketing automation is clear in your mind along with its caliber of balancing your sales and marketing efforts, then not to worry, you only need to cover half more towards taking a stand with the best choice of a marketing automation tool for your business.

Salesforce Pardot and Salesforce Marketing Cloud, both feed into Salesforce Sales Cloud. This may sound more confusing to you. But don’t fret! We are here today with a post to let you know what’s the difference between these two and to pull you out from the well of confusion.

Pardot – About

Grounded in 2006, a marketing automation platform, Pardot, permits us to recognize, nurture, and catch our leads with a high probability of buying and value for your business. This safeguards the marketing agencies and businesses that employ longer sales cycles, as it automates the repetitive but imperative steps in the nurturing process.

Salesforce Marketing Cloud – About

A customer relationship management platform, Salesforce Marketing Cloud, incorporates the integrated solutions all across distinct platforms, embracing mobile, social media, website advertising, email, and more. Moreover, it involves event-driven triggers and analytics that start marketing actions. Most importantly, Salesforce Marketing Cloud includes the tools that perform together across various marketing avenues. This embraces marketing automation along with social media marketing tools, email marketing tools, and website marketing tools.

Difference between Salesforce Marketing Cloud & Pardot

An emerging technology, Salesforce is being adapted by the businesses gradually. Moreover, being an active marketer, one should be aware of such imperative factors that make the difference between Salesforce Marketing Cloud and Salesforce Pardot. 

We at The Ninehertz offer effective Salesforce Development services that help brands all over the globe with their marketing campaigns. Emizentech can assist you to work with Salesforce Marketing Cloud, Pardot in order to get you proficiently managed marketing campaigns and observable consumer journey.