How to Advertise on TikTok with High-Converting Creator Content

Posted by Nova Smith on September 6th, 2022

Most people that are over 30 don’t understand just how important TikTok is to younger generations. Yet teens and tweens even use the word “TikTok” as a verb, e.g. “I’m TikToking after school”. If you own or work for a brand targeting Millennials or Generation Z, you need a presence where your future customers spend most of their leisure time. As you advertise on TikTok with high-performing content creators, you tremendously improve your reputation and emotional bond with the followers of the best TikTok influencers.

TikTok’s unique selling point is the short entertaining video trends it helps launch and scale. Most TikTok videos are close to 15 seconds long, although you can now create videos lasting up to one minute. Our influencer marketing experts work with top TikTok influencers to produce short, snappy videos that hook their audience and trigger consumer engagement, in the form of likes, sales, app installs and other conversions. TikTok videos are entirely different from most digital marketing ads.

• People have downloaded TikTok more than 3 billion times. Excluding games, only Facebook-owned apps have previously exceeded that milestone. In addition, TikTok was the most downloaded non-game app globally in the first half of 2021, generating an estimated 9.2 million in consumer spending, according to SensorTower data.
• The average UK TikTok user spends 60 minutes per day on the app, mainly browsing through videos. In comparison, the average time spent on Instagram daily in the UK is only six minutes.
• TikTok was also the highest-grossing non-gaming app globally in the first half of 2021, generating an estimated 9.2 million in consumer spending across both major app stores.