How to Create a Value-driven Supply Chain Website

Posted by Parashift Technology on September 16th, 2022

A value-driven supply chain is a new mantra for manufacturers across the world. The digital transformation has made it imperative for all businesses to become more nimble, collaborative and innovative to thrive in this new environment. Collaboration and visibility have become the key to unlocking value in a supply chain.

But how do you take your company’s collaboration and visibility efforts to the next level? A Supply Chain website is the perfect place to start!

This blog covers everything you need to know about creating a value-driven supply chain website – from understanding its role as an internal and external communication tool, creating a content strategy, choosing the right topics, selecting navigation icons and setting up SEO. Read on and learn how you can bring your supply chain website from good to great!

A supply chain website is like a virtual portfolio that gives details about the company’s operations and services. The supply chain company website allows customers, partners, and other stakeholders to have an insight into what the organization does. It also provides information on its structure, capabilities, services, products and solutions. To build a successful online presence for your supply chain business, you need to make sure that your website is value-driven. This means that it should give visitors a good idea of what your company does and what purpose it serves with its services or products. Here are some tips on how to create a value-driven supply chain website.

Establish your brand

The very first thing you need to do is establish your brand. This will allow you to create a consistent image for your company. You can do this by choosing the right domain name and brand image. The domain name should be easy to remember and reflect your business image. You can hire a brand consultant to help you come up with the right branding.

Be clear about your value proposition

A value proposition is the “what’s in it for me” element of your supply chain website. It’s like a promise to your visitors that if they go with your company, they will get X, Y, and Z in return. Value propositions are very important in setting the right tone for your supply chain business. They will help you attract the right customers and close deals faster. Value propositions can be around the following: Why your company exists, product benefits, solutions offered, expertise, and target customer groups. Decide on the value proposition that will help you build trust among your visitors and increase sales.

Provide a user-friendly interface

The supply chain website interface should be consistent, intuitive, and user-friendly. It should also be consistent with your other online platforms such as social media sites. Make sure the language used in your supply chain website is easy to understand. Avoid complex, confusing terms. There should be a seamless flow between the different parts of your website. You can hire or outsource to a specialized supply chain design and development company like Parashift Technologies to build your supply chain website. Make sure they follow all the best practices to create a consistent and trustworthy interface.

Don’t forget the mobile platform

More and more people are accessing the internet through their mobile devices. This means that your supply chain website needs to be compatible with all the major mobile platforms. You can also avail of SEO for supply chain services to create a mobile-friendly website. Keeping in mind the importance of mobile-friendliness, you can hire a design and development company that specializes in creating mobile-friendly websites. Don’t forget to optimize your website for both desktop and mobile devices to drive maximum traffic.

Summing up

A supply chain website is a virtual portfolio that gives details about the company’s operations and services. It also provides information on its structure, capabilities, services, products, and solutions. Getting your supply chain website right will help you establish your brand, and increase trust among your customers. It will also help you grow your business and make smarter marketing decisions. If you want your website to be successful, you need to make sure that it is value-driven. This means that it gives your visitors a good idea of what your company does and what purposes it serves with its services or products. Parashift Technologies is a specialized website design and development agency in Mumbai that have designed and developed the website of many esteemed supply chain and logistics companies. They have a specialised team for designing and developing supply chain and logistics websites. To get a consultation on how to design your supply chain website contact us today!