Household Paper Market To Hit Value .37 Billion By 2028 |Grand View Research, Inc.

Posted by Mrudula Karmarkar on December 7th, 2022

The global household paper marketsize is expected to reach USD 55.37 billion by 2028, registering a CAGR of 3.9% over the forecast period, according to a new report by Grand View Research, Inc. The growing awareness among consumers regarding hygiene and cleanliness is propelling the demand for household paper products.

Rising awareness about deforestation due to the production of paper pulp has directed to a dilemma amongst household paper consumers about its usage. However, various major manufacturers are focusing constantly on alternative ways to lower the liability on paper pulp derived from cutting trees and to use reprocessed fibers as an initiative to manufacture paper products. This initiative encourages millennials to foster the demand for recycled household paper products thereby propelling the market growth over the forecast timeframe.

The growing infrastructural developments related to distribution channel in emerging markets is anticipated to offer easy access and market penetration to such essential commodities. Increasing preferences of citizens towards the safety, cleanliness, and sanitization habits considering the pandemic situation and awareness about the health. Similarly, owing to the COVID-19 pandemic effect, consumers’ preferences have shifted towards the online buying methods for daily essential products, which further are anticipated to propel the global household paper industry growth.

Rising health consciousness among consumers regarding infectious allergies and diseases has been a major boosting factor for the industry's growth. The market has shown significant growth over the last few years owing to increased concerns about cleanliness and hygiene. Additionally, increasing advertence amongst the health-conscious consumers generates an opportunity over the forecast period. Also increased focus on disposable garbage, safe storage of food, and cleanliness of sanitary are some of the prime factors for the growth of household paper products during the forecast period.

Kitchen rolls type segment contributed a share of more than 55% in the global market revenue in 2021a due to its increasing demand. Kitchen towels per capita consumption is higher in developed regions such as North America and Europe as compared to developing regions. Kitchen rolls are more hygienic, reusable, and degradable compared to cotton rolls used in the kitchens and are eco-friendly. Thus, all these factors are likely to propel the growth of this segment over the forecast period.

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The Asia Pacific holds the highest market share of more than 35% of the global market owing to the majority of household paper product production and utilization. A rising population with increasing awareness about health resulted into increased consumption of household paper in this region. Additionally, the increasing working population along with purchasing power and rising disposable income of the middle class in this region are propelling the growth of this market. Growing demand for kitchen roll products in this region is further projected to boost the growth of this market in the coming years.

Household Paper Market Report Highlights

• North America is expected to register the fastest growth of 4.7% CAGR from 2022 to 2028 owing to the rising consumption of household paper products per capita in countries such as the U.S. and Canada.
• Kitchen rolls type segment contributed to the highest share of over 55% in the global revenue in 2021 due to rising demand from developed countries.
• Offline distribution channel held the largest share in 2021 and contributed more than 80% of the total revenue due to the development of the retail sector across emerging economies across the globe.

The COVID-19 pandemic positively impacted the market owing to the spread of the coronavirus. The demand for household paper gained sudden traction due to the rise in consumption among the people who consider it safer to use during the pandemic due to increased awareness about personal cleanliness and sanitization. Besides, rising awareness about personal hygiene and health due to the spread of the COVID-19 virus is also projected to propel the growth of this market in the coming years.

The growing inclination of consumers towards eco-friendly and biodegradable household paper products is propelling the market expansion over the forecast period. Increasing disposable income of the middle-class population and rapid urbanization led to substantial infrastructural developments resulting in the increase in demand for household paper products in future years. Furthermore, an increase in demand for sustainable and eco-friendly household paper products is expected to generate more opportunities in this industry, thus significantly stimulating the growth of the household paper market in the coming years.

Increasing investments by the market players to introduce new eco-friendly household paper products are further anticipated to boost the industry sales. However, increasing global warming owing to the rampant cutting of trees for the manufacturing of paper products and intensifying stringent regulations by governments regarding global warming may restrict the market growth during the forecast period.

List of Key Players in Household Paper Market

• Procter & Gamble (Cascade)
• Kimberly - Clark
• Essity
• Kirkland Signature (Costco)
• Georgia- Pacific
• Solaris Paper
• Seventh Generation
• Charmin Paper