How to Make Your Trade Show Displays Stand Out?

Posted by Steve Morgan on October 20th, 2023

To make sure that you stand out in a trade show is important for your business. The design of the exhibit has to be unique from your competitors. But you also have to ensure that the message you are trying to convey is clear and memorable to the reader.

To help you, we are going to list a few tips that will help you optimize your trade show displays and make them successful. So, let’s check them out.

1. Have One Goal in Mind

The first thing you need to ask yourself when you start the design process of the pop up trade show displays is what’s your goal. No matter you are improving brand awareness, promoting a new product, or pushing a new campaign, you need to know the answer.

You need to know your goal but make sure you just limit it to one goal. Having over one idea or goal could muddy up the rest of the design process. When you keep it limited, it will help the exhibit your business to stay clear and focused. You surely do not want people to walk away from the booth knowing your brand message and how you can assist them with your product.

2. Create a Brand Story

You know what your brand is about but you should also convey them to your potential clients or customers. However, how do you know that with just pictures?

Telling the story of the brand can be as simple as a slogan or logo or it can be more elaborate and include the history of the company. But it isn’t always simple but you should create the best products and signage possible to convey your story consistently and effectively.

Keep in mind that your exhibit and booth design have to be honest. You need to connect with the audience and pull them in so that they learn more. The visuals you are creating will help in attracting people who walk by your trade show display but it is your brand story that engages them.

3. Make It Interactive

If you have a passive display at the time of a trade show is effective but engaging the audience with an attractive trade show banner stand is even better. This doesn’t necessarily mean creating a video or having product samples lying out. The strategy is known as engagement marketing.

In case you have ever attended a trade show, you might have collected a lot of pamphlets or giveaways while you walk through the convention hall. Also, you probably played games or entered to win prizes in an attempt to win a better handout.

You are more likely to remember the company name and what the brand is about, even if you want just a t-shirt. Exposure is important for your brand. Hence, be creative and consider something interactive for adding to the exhibit design.

4. Keep the Message Above the Height of the Waist

Often, you might look at something in your house but forget to look below or above you. This happens because you tend to overlook something unless it is within direct sunlight. The idea is an amazing concept to remember when you plan your trade show displays.

A majority of the time, people walking by the trade show booth are not going to look at what is on the front of the table cover since they are either

To grab people’s attention, you can use retractable banners due to their height. While it is important that you still have your brand colors and logo point for the display elements, you want to make sure that the brand message is displayed above the waist.