Benefits of using Digital Signage to Boost Business Revenue

Posted by alvina on June 19th, 2017

Digital Signage is a form of electronic display that is used to share or receive information from customers in a dynamic way. It allows customers to place orders via a touchscreen. McDonald’s has used this approach in several of its restaurants to reduce wait time and give customers the opportunity to place orders without waiting to be served by a staff member.

In essence, digital signage has replaced the traditional means of communication, which were typically flyers, menucards or other forms of paper material, with interactive displays and TV screens. In restaurants the menus run on large display screens thatare visible from a distance, and can be easily updated from the back-end without having to go into reprinting anything, which was the norm in the old days.

These displays are colorful and eye-catching and get a lot more attention from customers, which is why businesses are investing so much in digital signage these days. Research has shown that digital signage has proven to be 400% more beneficial in generating customer attention as compared to the traditional form of paper signage or printed posters. Large corporate companies like Harrods are using digital signage to adorn their window displays and make their brand stand out as compared to their competitors.

The shift todigital signage is clearly supported by a growing trend of technology. Since consumers are becoming more tech-savvy, they prefer interactive forms of media and can adapt to touch displays easily. Some fine-dining restaurants use this to their advantage, and let customers order wine through iPads or tablets so it’s available at their table before they even call out for a waiter.

The catch to digital signage is, of course, getting the design right. If your visuals aren’t effective or eye-catching, customers are less likely to pay attention to it and might go to one of your competitors. Your signage should include simple but elegant illustrations that are attractive and informative at the same time. It should clearly describe your products and services, and promote your brand, so you can build a flagship of loyal customers.

Digital signage is significantly viable for small businesses, and some have reported a boost in 50% of their sales after adopting digital signage in their trade. The information taken from digital signage can also be used for trend analysis later to identify which products or services are getting more attention from customers. In some cases, you can specifically use digital signage to receive customer feedback for the services that they received.

Some businesses have taken digital signage to the next level and used it to enhance customer interactivity through online games. When consumers are busy in such activities, they forget how much time they’ve spent and tend to linger on longer. In restaurants, or bars, this is particularly usefulbecause if they stay longer they are more likely toorder food or drinks. You can also throw in a few ads in your digital signage or ask customers to ‘Like’ your page on Facebook. This is likely to boost your sales and increase your brand value.

If you want to use digital signage for your business, check out this digital signage software for more information!