3 Mistakes to Avoid While Designing Your Company Logo

Posted by Sunder Singh on February 12th, 2018

A logo is a symbol that characterizes, distinguishes as well as promotes a company's image and is an effective branding medium that can help a business stand out from the rest. All of us are aware of the power of a brand logo. Therefore, you should think twice before handing over the responsibility of logo designing to just any logo designer or freelancer.

The Internet can be the best and the worst medium for searching and hiring a company logo designer. It can be the best for the reason that you can find a lot of custom logo designers that are just a click away and worst for the reason that you can end up with an inexperienced and unprofessional business out of so many.

Unfortunately, a lot of businesses make serious mistakes while crafting a company logo design. There are several companies with great merchandises and services that can offer them a bright future, however, when their logo design is not up to the mark, they miss out on great opportunities.

Below mentioned are the most common mistakes most of us are guilty of:

Drawing Your Company Logo on Your Own

A beginner must not design a business logo. It cannot be created in your favorite color or your cherished artwork of childhood. It needs to have a professional look and feel to it. Moreover, to make it a lead-attracting magnet,  that logo needs to be designed by someone who understands the industry, sales, color psychology and a lot more.

Forgetting About Your Target Audience

It doesn’t matter what makes your customer a priority when it comes to designing your company logo, but it should never be created centered only on your taste. So, the following step after recognizing the company's key features is to know your potential audience since your logo is for your customers to see and love. Find out more about your potential audience, because when you are aware of their likes and dislikes, you would be able to create a design that draws their attention with ease. You might take cues from competitors.

Imitating your Competitors

Taking cues is fine, but imitating is definitely not! The most awful mistake you can make is stealing your competitor’s logo design or even elements. It will not just make your customers question your authenticity, but it will make your opponent more trustworthy in their eyes, as their design has been replicated. It is a good idea to get inspired by amazingly designed logos, but don’t copy your opponent’s design. Instead use colors, fonts, shapes, and icons that set your business apart.

Last but not the least, a logo is considered to be a crucial part of the branding and advertising strategies of a company. Therefore, it needs to be given great importance and time. It must be made in such a manner that it exhibits expertise, experience, imagination and a company's image that is only possible if you have a professional do it for you.