Quick Tour of Google AdWords

Posted by SEOLosAngelesusa on April 25th, 2018

Business owners everywhere are ramping up their digital marketing efforts to improve their online visibility, as more people use the Internet to shop for new products and services. There are numerous organic digital marketing strategies such as Search Engine Optimization (SEO) that improve your website’s rank in search engine results page (SERP). Google’s paid advertising platform – Google AdWords provides an effective medium to promote your website. If you are looking for expert help on how to use Google AdWords in the Los Angeles area, contact a local SEO agency. This article gives an overview of how Google AdWords works to benefit your business.

How Google AdWords Works?

Google AdWords is a paid advertising platform that lists your website when users type in searches related to your keywords. The unique feature of Google AdWords is that it places your ads alongside web results, so users will be motivated to click on your ad, increasing web traffic to your business website. You need to identify the right keywords that describe your products or services and create advertisements that Google will use to run the AdWords campaign for your business.

Your website will be among the many companies that are vying for the top spot with Google AdWords, requiring you to bid how much you are willing to pay Google each time a user clicks through your ad. Google uses an algorithm factoring in many aspects such as your bid amount for each click also known as pay-per-click (PPC), quality of content on your website, accuracy your ad link in relation to user’s search query, etc. Quality of website content is critical since Google gives it the most importance in determining your website’s ranking.

How to Develop an Effective AdWords Campaign?

If you’re new to the Google AdWords platform, it is best that you manually set the amount you want to pay for the clicks, giving you greater control on expenditure. Drafting a compelling copy for advertisements is critical, since Google gives you only limited characters for each line, within which you need to convince potential customers that your business addresses their needs. Also, research thoroughly your target keywords so that your ads show up on the most relevant search engine results, and you are able to find your exact target audience.

Creating and managing a Google AdWords campaign requires experience and knowledge of how this paid advertising method works. Google AdWords can benefit your business significantly if manage your campaign expenditure prudently. There are many SEO companies that provide expert advice on how to manage Google AdWords in the Los Angeles area.