How to be a Successful Professional Digital Copywriter

Posted by Sigma Media Co on May 3rd, 2018

Copywriting is at the very core of everything you read - from subway advertisements, to vacation brochures, to radio and television commercials. This line of work entails writing the content, or "copy" of everything you read within marketing and advertising materials, and works with graphics and images to convey the desired message by the organisation. Professional copywriting services are required for creating the emotional connection between the company and the reader, and influence the consumer to purchase a particular product, donate to a certain cause, or use a service that is being advertised. Along with providing content for print and other forms of media, there are also copywriters who provide web content and populate websites with the necessary information.

A growing discipline of professional copywriting services is emerging in the form of digital copywriters, who not only provide written content for websites but also enhance the user experience and provide search engine optimisation (SEO). SEO is the process by which online copywriters use specific words and phrases to increase the visibility of a certain website or article in an online search engine. By learning how to use SEO to your advantage and incorporating it into your skill set as a professional copywriter, you automatically increase your desirability and the rates you can charge for your services.

SEO can be easily incorporated into your existing copywriting services, and the first and easiest step is to spend more time on the headline. With proper SEO optimisation, your work should incorporate keywords that will ensure it comes up on the first page of a search. This means your headline needs to attract the desired audience and reflect what the article is about. Once you've created your content and a gripping and compelling headline (ideally with the keyword tactfully included), it is important to include the Meta description in the HTML code that will be on the webpage. A meta description will not only direct those who are searching the keyword to your site, but will also inform the search engine of what your website is and will increase its' position in the search results.

If you're a professional copywriter looking to stay relevant and gain new clients, simply learning more about the digital aspect of copywriting, including SEO and Meta data, will make you more sought-after and will keep you working further into the future.