4 Tips to Boost Your Instagram TV Strategy

Posted by Mark Boucher on March 14th, 2020

Instagram TV is a popular feature of Instagram. It debuted in 2008, and its viewership is getting steam over time, and its potential to get the attention cannot be ignored. Its viewership has grown ever since the Instagram has started placing short clips of recommended IGTV broadcasts in its main feed.

It is time to get rid of that skepticism and think seriously about your presence on Instagram TV. Here are a few tips that will help you craft a winning strategy in this newly desired place.

Honor Your Existing Following

Given Instagram's immense popularity, you probably already have a following on your profile. Having a good following on Instagram means you do not have to start from scratch to build your presence on this platform.

On the other hand, you can mine this data that this following provides you for content on Instagram TV. 

Share Previews after Consideration

Besides the addition of algorithmically generated IGTV previews to the feed, came the ability for IGTV publishers to share a clip on their main feed. You can crop up a minute of your content and share it with your prospective viewers. It is upon you how you use that time to tune others to continue watching.

The first minute of the Instagram TV video should be compelling enough for the viewers to hang in more. But, you should not just focus on the opening minutes, take something from anywhere from your video.

Edit for Explore

A significant drawback for Instagram TV is the inability to search by topic.  In many ways, prospective viewers need to know who or what they are looking for when they search for video content. However, additional exposure is possible now because IGTV broadcasts can be discovered in explore.

If you want to increase your chance of being featured in this trafficked place of the app, consider aligning your content to Explore’s tags. Craft content that can highlight travel, food, beauty, fitness, or home or its categories could amplify your discoverability.

Make it More Accessible

It has been a challenge for the video content to be viewed and understood without sound. Captioning a video seems to be a common solution to this challenge, but it is far from being an intuitive process on Instagram. Using tools like Clipomatic is helpful.

However, accessibility is more than just captioning a video. Consider additional factors like color combinations and detailed captions.

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