Using a scheduling tool for Pinterest: Is is necessary?

Posted by Rose Wismans on March 25th, 2020

If you've done a bit of research and reading up on Pinterest strategies to grow your blog traffic, then implies that you would have to invest in a relatively expensive tool for you to be successful on Pinterest, but is that really the truth? Can you be successful on Pinterest without using Tailwind? Well, let's talk about what you need for Pinterest success and whether Tailwind is the only way to achieve that.

Pinterest basics: a pinning strategy

One of the keystones to using Pinterest marketing well is having a pinning strategy. This means that you have a system in place that guides you on how to pin and when to pin. The one thing every pinning strategy needs is consistency. You need pin on regular intervals on Pinterest and do so spread over different days. In other words, you can't go radio silent on Pinterest for a bit and hope that no one notices.

This can be quite difficult, depending on how much time you have. Some people have more than enough time to carve out an hour a day or more to pin on Pinterest. This means that you can probably use manual pinning to grow your blog. However, if you don't have the time to do so, then you'll probably need a scheduler. You can learn more about the differences and pros and cons of this article on manual vs. scheduled pinning. Find out if Tailwind vs. manual pinning is truly better for you.

There are more things about Tailwind that can help you to grow your Pinterest traffic that are not just the scheduling tool of it. (Btw: Tailwind can also be used to schedule your Instagram for you at no extra cost).

Tailwind Tribes: a Tailwind bonus feature

One of the things that makes Tailwind unique is its Tribes feature. This tool is basically a share for share platform that is niched down and only populated with people who pin consistently, so most of the time other bloggers in your niche. This feature is a free bonus. You will get access to 5 tribes in your Tailwind trial period, and if you don't use up all your scheduled pins, you can use it as long as you want. Tribes, however, can also negatively impact your traffic if you're in the wrong Tribes. So make sure you find Tribes in your niche that have a good repin rate. Find the best Tailwind tribes for Pinterest growth here.

There are some other smaller features that are included in Tailwind as well, though they are not as interesting as the Tribes tool.

Conclusion: Do you need a scheduler for Pinterest?

In the end, you don't necessarily need a Pinterest scheduler like Tailwind for Pinterest success, if you have the time to regularly pin. If you don't have the time, then it's a smart idea to invest in a scheduling tool. Though it would be interesting to also take a look at setting up an IFTTT applet to automate it for you. This is more difficult to set up, but it is free. Another risk is that IFTTT is not an approved partner of Pinterest. So see if you have the time, and if you don't keep your budget in mind and consider using a scheduling tool like Tailwind.