How To Garner Customer Attention To Your Hotel Online

Posted by Sonora Inn & Suites on December 15th, 2020

Advertising is one of the most important ways to let customers know about your hotel’s existence and services. With more than a thousand Living accommodation in Nogales AZ, customers do get fuzzy when told to pick one. And, that is why, you need to capture their attention, advertise your brand, and let people know about your business. 

Because no matter how traditional of an approach you follow, your competitors are doing it, and you are losing a large chunk of customer base to them, which again is not smart business. If you want to improve your hotel’s awareness, marketing and advertising are necessary, although you can pick the format you like the most. 

When considering advertising your hotel online, you want to look at all the other options and focus on the ones that are easy and provide you with the highest ROI. Remember, the higher the ROI, the better the hotel marketing strategy. So, no matter where your hotel is located and how you want to advertise it, the following are some steps that’ll assist in every step. 

Hotel websites are a must:

When brainstorming how to advertise your hotel online, you need to make sure that your hotel’s marketing strategy includes search engine optimization and search engine marketing. Even you are the best hotel in your area, and people look online to book accommodation with you, not having a website isn’t going to add stars to your reputation. 

Search Engine Optimization gets your hotel’s name in the search results, post ensuring that it follows all of Google’s SEO standards. On the other hand, Search Engine Marketing gives your Google ads the power to control what appears on the search using Google AdWords. 

Use social media to achieve leverage:

One in every three travelers says that social media helps them decide where they want to go. Optimizing your hotel’s social media strategy lets you engage with the social audience and potential guests, redefining your brand name in the process. 

For social media marketing, you need to create witty and engaging content like contests, holiday inspiration, exclusive offers or tips, real images, guest reviews, and other necessary details on a convenient budget. 

Build a good profile on Trip Advisor:

A big part of any hotel’s internet advertising is spent to make sure that your hotel is listed on all the popular travel websites. Trip Advisor is worshipped by travelers so you can research hotels before you complete booking your stay. Take special note of all the mentions and reviews on TripAdvisor.