Attend China Tech Conference in London To Know About Its Digital Landscape

Posted by Keith Skinner on December 16th, 2020

While accounting for over 43% of global transactions, China has marked it as the world’s largest digital marketplace. In fact, its fastest-changing demographics, growing per capita incomes, mobile shopping trends, and other factors have played a vital role in magnetizing the global brands to SMEs to get started in China. Remarkably, the nation is expected to acquire 62% of retail e-commerce sales worldwide by 2021. Although, its potentiality set as the world’s most rewarding digital market frontier in no time, nevertheless, many brands especially SMEs have a very narrow understanding of the marketplace and often feel confusing find the right channels to reach the valued Chinese audience.

If this is the case, then why not get the opportunity to listen to the pool of well-informed brand speakers at the shortly coming up China tech conference in London and go ahead with full vigor. With the right approach, the proper set of tools, and great planning, establishing a digital presence in China will provide foreign brands the opportunity to flourish them its ever-expanding market. In this article, you focus on the four important aspects you need to when before stepping into China.

An Entirely Distinct Digital Landscape

Compared to western counterparts, the Chinese digital landscape is completely different and that often appears to be challenging to foreign brands. So, know well and get set before you advance! Notably, with the regulation and censorship implemented by the Chinese Government ‘Great Firewall,’ there’s no trace of Google, Facebook, Instagram, Twitter, or YouTube. However, nothing to panic about! As international giants like Baidu - The largest Chinese search engine and advertising platform) , WeChat, Weibo – The social pillars bonding the nation and Alibaba or Tmall – Internationally famed e-commerce channels are set to commercializing your product and service in the nation on a massive scale. However, being a foreign business counterpart, you have a lot to do before being on Baidu, WeChat, Weibo, or Alibaba and it’s not that easy-going as experienced with Google or Facebook. Moreover, when it comes to the approach of buying decisions, the Chinese audience can be characterized differently than buyers of the West.  
    
Marketing Has Gone Mobile

With a staggering 842 million smartphone users of which 95% prefer online shopping, mobile commerce has dramatically changed the pattern of the commercial landscape in China. The affordability of Chinese brand smartphones has equally enabled mobile technology easily accessible to Chinese consumers. As per the statistical data, mobile users in China spend almost US .8 trillion on mobile commerce, and this pace is consistently growing. Similarly, the introduction of a highly-secured mobile payment ecosystem including WeChat pay and Alipay has made it easier for both buyers and sellers to ensure a secured online deal.

Preference to Foreign Brands

As found in different market surveys that Chinese consumers especially the new generation believe that foreign brands are of high quality compared to local products and less likely to be fake. Put simply, in 2017-18, Chinese consumers spend worth the US 1.2 billion for shopping from foreign sellers. In reality, with the steady growth in disposable income, the generation Z outlook and enhanced living standards among the Chinese are some of the key factors that drive more and more consumers toward imported brands, which is obviously good news for any brand from the West. Having a presence in the Chinese tech conference in London, from the first stepping can be productive to hold this Chinese market trend with strong brand building, well-planned digital presence, and reach the whopping Chinese consumer base.

Growth of Omni-channel (020) Retail

Well-planned and flawless synchronization of online and offline (O2O) market channels happens to be an increasingly popular way and success key for foreign to bring drive of their target audience. The potent of O2O (online to offline) retail marketing approach already been established by Alibaba in recent time. It’s noteworthy that almost 96% of Chinese retail business has now been categorized as Omni-channel. The versatility of the marketing pattern helps consumers in both ways - either researching products online and buying in-store or visiting a store to view and verify a product before buying online.

Plan China, a digital marketing conference which shares insights into China's Digital Landscape. The insight sharing event is dedicated to marketing professionals and helps UK brands in activating their business on the Chinese market effortlessly. To know more, visit https://planchina.co.uk/news/.