7 Tips Toward Successful e-Commerce Website Development

Posted by Tom Hardy on December 16th, 2020

The scope of online shopping is increasing very rapidly, it becomes necessary to have an online presence to cater to the needs of tech-savvy consumers. 

For this purpose, an entrepreneur needs a website for his e-commerce business. Here are 7 tips for building a successful e-commerce website for your business:

1. Ranking and site performance

Ranking of the page is significant to bring traffic. The entrepreneur must focus on appropriate SEO keywords through which potential customers can visit their website.

Along with this, page load speed and site performance are important to rank the page at the top in Google rankings. According to the research, 53% of visits are abandoned if a website takes longer than three seconds to load. If websites take a long time to load then the customer leaves the website and abandons the cart, therefore the company should focus on the fast-loading speed of the website.

2. Identify customer base

This is the first and most basic need which every entrepreneur should focus on. The needs and demands of the customers can be easily managed and fulfilled when the entrepreneur identifies their customer base. The customers are the king-pin in today’s market, they look for companies that can give them personalized products therefore by tracking their preferences, buying behavior, and other data, the companies can serve their customers better.

3. Choose the right e-commerce platform for building the website 

The platform is the foundation of any website. The entrepreneur should choose the right platform to build an e-commerce website. Magento, Shopify, WooCommerce are some platforms that have proven themselves in the market. Along with the platform, the website theme is also of utmost importance. The theme must be visually appealing and should work on all browsers so that customers can shop easily.

4. Add testimonials and reviews

Customers are smart and shop only for the best product. Before ordering a product, customers look at testimonials and reviews of the product to make sure that the product is similar as shown on the page. By adding this feature to your website, you can drastically increase your sales. There is no tangible product available in front of the customer hence by seeing reviews and ratings, they will be able to trust the quality of the product and end up buying them.

5. Mobile-friendly website designing

According to research conducted by Statista, in the third quarter of 2020, web traffic from smartphones stood at 50.81% of all website traffic globally. The entrepreneurs can now imagine on their own that building a website that works smoothly only on desktops will be a huge mistake for their business. More than 50 percent of potential customers use their mobile phones to visit websites. The right decision should be taken while hiring an e-commerce web development company that is aware of the latest themes and advancement. The sales and profits of your business are directly proportional to the number of customers visiting your website.

6. Security of data

The customers share their personal information like email addresses, mobile numbers, residential addresses, etc. for the sake of online shopping. It’s vital to build the trust of the customers and for that every page of the website should be encrypted with the secure HTTPS protocol. The security of their data is most important while developing a website for the company. The customers also share their credit card, debit card, and OTP on a company’s website to pay for the product. The company website should be PCI (Payment Card Industry ) compliant.

7. Integration of payment apps  

Integration of mobile payment apps like Paytm, Google Pay, PhonePay, etc. makes the transaction smooth and effortless. Both parties, the company, and the customers can check the payment status easily while paying through these apps. Record of the transactions is also maintained and monitored through these apps, which can be used for future reference if any party faces any issue. 

Follow these tips and increase your profits

An entrepreneur can follow the above tips to build a website for their business if he/she wishes to increase sales and profits.  A captivating website user interface (UI) will attract more customers resulting in a better customer experience (UX). Therefore, entrepreneurs should hire a company that provides an excellent e-commerce website development service. The company can work with an efficient process to build a website. The eye-catching user interface, google ranking, SSL certification, modern theme, and many more features are needed in a website that a professional developer can provide you. Hence, choose your e-commerce web development company wisely because your business growth depends upon this company.