How to Become Better With YouTube SEO Strategy

Posted by Pikdigital Marketing Agency in Toronto on December 17th, 2020

Do you want more eyes on your work, more profit for business?  With more than 2 billion monthly users spread over 100 countries that represent a real boon for many companies. It's not a surprise that Youtube is the second search engine after Google itself!

If we see the last 5 years scenario that YouTube has completely changed the world. Everyone wants to consume visual content. Now every business or brand first chooses the Youtube platform for its promotion.

Youtube has become a crucial part of Digital Marketing. YouTube SEO is growing day by day and don’t miss this big opportunity, utilize it for your business and services.

Here are 6 tips to Become Better with YouTube SEO Strategy for your business and brand by SEO Experts Toronto.

In This Article

• How to Select the right keywords
• How to Describe your content
• Make the pleasure last
• Interact with viewers
• Be regular in your publications 
• Distribute to the greatest in number
• Bonus Tip by SEO Experts Toronto

How to select the right keywords

Improving your Youtube SEO is a bit like optimizing a blog post for SEO. 

If you want to go up in search engines (on Google or directly on Youtube), you must comply with a basic rule: position yourself on a keyword relevant to your target. 

For this, you have to choose a subject that is consistent with the expectations of your audience and make a precise analysis of the different key expressions around the subject. 

Choosing the right keyword is very important you so you can use a tool like https://keywordtool.io/youtube, which specifically identifies the keywords for Youtube search.

Remember a video = a keyword! To avoid creating confusion in Google and Youtube's algorithms, concentrate your efforts on a single keyword that you will use throughout your video, in the description, in the subtitles. 

If you have recurring themes, do not hesitate to create Youtube playlists with more general keywords. Examples: natural referencing, website creation.

How to describe your content

Like Digital Marketing Agency, Toronto says that you have to help Youtube's algorithm to reference your video. For this, you must explain its content as much as possible by writing a detailed description. 

For example, you can write a short introduction and embed the outline of your video right after. Highlight the big takeaways in your content. 

You can also integrate external links to guide the user to specific pages, thus making your description useful. 

Additional tip: transcribing your video in the subtitles allows, in addition to making it accessible to the hearing-impaired, to improve the understanding of your content by robots and therefore to improve your Youtube referencing.

You can also use thumbnail for video according to the subject.

Make the pleasure last

The quality of your content is essential. Beyond the keywords and all the technical plays put in place to improve Youtube SEO, the user experience is at the heart of search engine algorithms. Thus, quality content will be appreciated by Internet users who will send a positive sign to the algorithms (viewing time, skip time, likes, shares, subscriptions, etc.). 

The longer and more interesting your video is, the more likely people are to spend time on it. 

The total viewing time of a video is three times greater than the number of views. Also, it analyzes the behavior of your subscribers within the first hour of posting your video. If you seduce your audience: jackpot!

Interact with viewers

Like other social networks, Youtube pays particular attention to indicators that measure Internet user satisfaction. Thus, the number of likes, shares, subscriptions, or even comments following a video come into play for Youtube SEO. 

Think like famous YouTubers and get your audience to take action by talking directly to them or inserting call-to-actions. Ask them to subscribe to your page to keep up with your news and not miss anything, get them to share or ask you questions in comments. 

Be regular in your publications 

If the Youtube platform favors the most famous channels, it is for their number of subscribers but also for their regularity of content publication. Youtube loves content creators and will tend to highlight a channel offering several videos per week than an inanimate channel most of the time. 

For this, think of a real concept and create a regular meeting with your subscribers. 

For example, you can create a concept of “Weekly Tutorials” where you share tutorials every week or “Sell'10 minutes” which summarizes news in 10 minutes each week, etc.

The more lively your channel, the more chances you will have to optimize your Youtube SEO. Warning! This content creation strategy is quite time-consuming and requires the deployment of significant human and financial resources for optimal implementation. Also, I recommend that you get started step by step in the Youtube SEO channel.

Distribute to the greatest in number

As you will have understood, your SEO on Youtube depends a lot on the quality of your content and the viewing time of your videos. To maximize your visibility, you must therefore share your creations with as many Internet users as possible to increase your results. 

To do this, you can integrate your videos into your newsletters. In addition to creating traffic, they will allow you to considerably improve your click-through rate. 

Also, think about sharing them on your social networks to facilitate sharing from your subscribers and create a snowball effect. You can also insert links to your videos on your blog or your site to generate a flow of qualified visitors to your Youtube channel and thus increase your performance. 

Bonus Tip by Digital Marketing Toronto

Only when you offer in your video content what people want to see, then they will join you. And YouTube algorithm knows if your audience liking you or not. Make them like you, your content.

Here you are, now you are leaving with a good basis for optimizing your Youtube referencing and moving up in search results. If you want to know more about it, you can visit professionals: YouTube SEO Experts Toronto.