Christmas box gives an attractive look to gifts

Posted by Katherine kathe111 on December 18th, 2020

The most practiced tradition that has been passing through generations upon generations is gift-giving. The thing that stands most prominent in the gift-giving traditions is the gift packaging. Using custom gift boxes for packaging your Christmas presents gives them a sense of belonging and festiveness.

It is common for retail stores, restaurants, and independent brands to not only offer Christmas promotions but also festive packagings such as special dishes, customized packaging, seasonal menus, or Christmas gift box packaging.

FOLLOWING THE RECENT TRENDS

Recently, offering holiday and festive collections has become a bit of a trend. With limited special packaging and sometimes even limited edition products, stores now offer custom gift boxes that you can get for your loved ones. They designed in such a manner that there’s no need to wrap them up or decorate them. They can be gifted just as they are with their custom Christmas decoration. There are many cosmetics, clothing, and other brands that now take advantage of this trend and come out with entire Christmas gift-giving collections.

Many stores have now taken to start Christmas campaigns a few months before December, with collectible attractive design Christmas boxes and Christmas advent calendars. The price and sizes vary with brands and customers. There are many options to choose from regarding your choice and budget.

BENEFITS OF CHRISTMAS PACKAGING

A significant benefit of personalized Christmas boxes is the special experience that people get to enjoy. These packagings are not considered collectible items and it brings people joy when they receive it in gifts. Some of the reasons that prove custom seasonal packaging to be beneficial from both business and consumer points of view are discussed below.

MAKES YOUR PRODUCT STANDOUT AND MAKE THE GIFT SPECIAL

Unboxing a new product or a present brings you a certain type of joy. People enjoy unboxing items when they’re special and standing out among other products. Consumers find it special to get personalized Christmas gift box packaging to make the experience even more special. Brands are also now coming out with their own Christmas boxes shipping. So the product is delivered in festive decorations rather than brown boring cardboard.

MAKES YOUR PRODUCT AND GIFT UNFORGETTABLE

The secret is in the detailing. Personalized Christmas boxes are essentially a gift from the brand for the consumer. The packaging is designed with the theme of Christmas and gift-giving traditions insight. Designers use graphic elements to make the packaging make as close to wrapped presents as possible. Adding elements such as ornaments and ribbons, your packaging makes the product stand out for the buyer and the gift is always remembered by the receiver due to the unforgettable and unusual packaging.

FESTIVE PACKAGING AND BRAND IDENTITY

Most brands have an established and stable identity and a standard of packaging that is followed year-round. In the time of holidays, it is a good idea to take a break from that and venture into premium quality Christmas box packaging since this will make your brand seem more personal and relatable. This is also a very creative way to re-explore your packaging and identity without boundaries and risks.

However, this is a tedious task and should not be started right before the holidays arrive. Most brands have their festive packaging designed and ready to print months ahead of a schedule.

HOLIDAY PACKAGING ARE NOW COLLECTIBLES

We are all aware of the value of collectible items. Not only they are loved and cherished by the owner but their value also goes up once the season ends despite being pre-used. Personalized Christmas boxes ensure that the product becomes a collectible item. Another reason for Christmas packaging becoming collectible items is nostalgia. Most brands and businesses have an established package design that is tweaked from time to time. Holiday packaging, however, is never the same. This adds to them an element of nostalgia for the year they received that packaging.

FREE SOCIAL MEDIA MARKETING AND PORTRAYAL

The game of packaging has been completely changed due to exposure to social media. People post almost everything they buy along with reviews and links. People often arrange all the gifts they receive to post on social media. They make sure the festive package catches the eye of the viewer to gain likes. They often would tag your social media account in their posts too. This acts as voluntary marketing; it puts your product on a mantel and gets you more customers.

CONNECTS YOUR BRAND AND PORTRAYS A PERSONALITY

A brand needs to connect with its consumer. By releasing holiday edition products and packaging shows that your brand celebrates the same festivals as your consumer. This can also act as an act of solitary for minorities. Often consumers just buy the product due to the festive mood all around rather than actual need.

CUSTOMER ENGAGEMENT

Many brands come out with their customized festive products and packaging that often becomes collectible items later in the year. This increases the client engagement to your brand for example. Once a person has a collectible they will then try to get their hands on every Christmas collectible item the brand launches every year. A great way to increase engagement is to release products in the same line and same packaging design and theme.