Increase Leads & Build Your Brand During COVID-19 | Viral Mafia Digital

Posted by viral mafia digital on December 21st, 2020

The impact of Covid 19 on our personal and professional lives, everything has changed, from the manner in which we interact with our social circle, the way we shop for groceries, how we conduct business, and even how we work alongside our colleagues. Be it retail, hospitality, food, automotive, or recreation, there are few businesses that haven’t been affected by the pandemic, and companies across the world are trying to discover innovative methods to stay afloat. Subsequently, there is no time more important than now for rethinking and reinventing marketing strategies, especially digital marketing. Due to the current situation, apart from customers who already shop online, we will see an increasing number of customers who are new to the digital shopping experience.

In a consumer-driven market like India, this is also the best time to start with or strengthen your company’s digital marketing efforts, including Search Engine Optimisation, Search Engine Marketing, Pay Per Click advertising, Content Marketing, Social Media Marketing, and so on. Why? Research shows that even though numerous businesses halted the paid campaign, overall traffic on the web has significantly gone up. A good digital marketing agency would advise you to interact with your potential audience and build new connections via online platforms like Facebook, Twitter, Instagram, and LinkedIn, many of which also let you go live. As you might be knowing, the popularity of engagement platforms like Zoom, and more recently Google Meet, have shot through the roof.

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