Fusion One Marketing News Summary 16th Nov. to 30th NovPosted by Fusion One Marketing on December 21st, 2020 17-11-2020 - Videos that drive results for small business owners Videos can be used as an effective marketing tool. It is a versatile, reliable, and memorable method for marketing. More customers prefer to watch a video to learn about a product, service, or business as compared to traditional methods. You can increase your customer base through video marketing. There are many options to use this tool for marketing your product. You can use different types of videos such as teaching your audience about your product or service, providing testimonials, and sharing stories about your business. A few ideas for using video marketing for your small business include: Explainer videos: These videos are about teaching something to your audience. Branded videos: These videos are to create brand awareness and increase visibility with your customers Product videos: These videos are made to highlight a specific product or service in detail, its features, and benefits. Make sure that the video quality is optimum to keep your audience engaged. To improve the quality of your video you can make simple investments like a ring light or professional microphone. This small investment can give you long-lasting results. By creating videos relevant to your business you can communicate with your potential customers to get the best results. Videos help you in reaching a wide range of customers in a short period. Click on this link for a complete article https://fusiononemarketing.com/videos-that-drive-results-for-small-business-owners/ 17-11-2020 - Generational marketing: How to best target each generation Generational marketing means that people of all age groups respond differently to different marketing strategies. People of age groups are customers. For example, the millennial generation represents the ages of 24 and 39. The main trait of millennials is that they value experience over things every time. They do not have the internet their entire lives but the majority of their lives. So, they are in-depth researchers. The best device preference for this generation is a Smartphone and most of their purchases are from the advertisements on Facebook, YouTube, and Instagram. Next, is generation X and value flexibility? They are in the age group of 40 and 55. They do not follow the latest trends and they are self-reliant. They are independent thinkers. They are practical buyers. They have many gadgets but prefer a laptop. Next, is baby boomers and their age group is between 56 to 74. They are financially stable and prefer a straightforward approach. They are not influenced by peer pressure. You should think about who you want to target. For example, if you want to target generation Z, you can use online platforms such as Google ads, Snapchat, and Instagram ads. For generation X, email campaigns work well. The next thing you should know is how to target. For example, for Gen Z the advertisement should be eye-catching. For Gen millennials, the advertisement should be on an emotional level because they love things that are real and authentic. They are internet savvy and if your business is not online, millennials may not know about it. Original gangster or OG is another class that is between millennials and baby boomers. They have features of both. For more details visit this link https://fusiononemarketing.com/generational-marketing-how-to-best-target/ November 19, 2020 - How to use Pinterest for your business? You can also use Pinterest for marketing your business. Pinterest is a search engine and people go there in search of something. So, it should be visually appealing. You can rank and use keywords to reach a larger number of people. It is a picture platform where you can put an appealing picture. Thus, it is a visual search engine. Another benefit of using Pinterest is that your pins far outlive any other post that you would post on Instagram or facebook. If your content is valuable and engaging it will give you good results. Another benefit of using Pinterest is that you do not have to create separate content for Pinterest. You can link every pin back to your website. This will help you to increase your audience. Your board should be interesting and eye-catching to engage more and more people. It is easy to use to pin and you can use vertical images. You can also find group boards that are themed in a similar way that has some connection with your business. It is a good way to connect with more people. Another important thing to keep in mind is that you should use the right keywords when creating boards so that it shows up and matches what customers are looking for. The best time to post on Pinterest is at night between 8:00 to 10:00 PM and early morning 2:00 to 4:00 AM. You can create a business account to get access to the entire analytics tool. Visit this link for more information https://fusiononemarketing.com/how-to-use-pinterest-for-your-business/ November 23, 2020 - 8 creative ideas for holiday promotions You can enhance your business during the holiday season. You can increase your revenue and brand awareness through promotions. Some easy and effective tips are given here to market your business and increase sales during the holiday season.
Visit this link for a complete article https://fusiononemarketing.com/8-creative-holiday-promotions/
November 24, 2020 - Biz talk with Pari Barzegari of the Shelby Chamber Today, Glyna and Kelsi invited Pari Barzegari who is the director of community and career development with the Shelby county chamber. She focuses on community and career development. When a person does the investment with the county chamber, they keep in touch with him throughout the week. You can create an account with them and can find all the information you need. You can get involved through their workgroups. They have a group that works on finding the speakers and people working hard behind the scenes for the women’s business council. They have different programs for different grade students and help them to choose their career based on their skills. They support small businesses in a great way. Investors should check the calendar to know what is going on. If you have any questions, you can send them an email. For a complete discussion go to this link https://fusiononemarketing.com/biz-talk-with-pari-barzegari-of-the-shelby-chamber/ November 26, 2020 - How to get more leads for your business with LinkedIn?
LinkedIn is a wonderful networking platform. You can read here to know about the tools available on LinkedIn that can help you to enhance your business. The first thing you have to do is to connect with people that are important to your business. Secondly, join relevant groups. You can find groups that are similar to your industry, interests, product, and services. Connect and communicate with those people who can help you generate business leads for you. You can also start your group. You can start getting notifications for relevant groups every week. Another thing is to get recommendations. The fourth thing you can do is publish articles on your page. You can post business-related articles and include important keywords, headings, images, and links to get noticed by people. Be consistent in posting your stuff on every social platform so that people can build-up trust in your business. You can use scheduling tools to post your article regularly. The sixth tip is to fill out your profile. Take time to make yourself look professional and fill out your profile completely. The seventh tip is to use the keywords that are relevant to your business in your LinkedIn profile and optimize your page. Next, you should make sure that your posts are public. Next, put your picture on the LinkedIn profile. This is important to connect with people. You can customize your banner as per your needs. The last thing is the use of hashtags. This will help you show more and help grow your business. Visit this page for a complete interview https://fusiononemarketing.com/how-to-get-more-leads-for-your-business-with-linkedin/. November 30, 2020 - How to improve your business photos?
It is important to show up your business better than ever. The best way to do this is to have professional looking images. You can improve your business photos by taking a few simple steps given here: · The first thing to upgrade the quality of your photos is to understand lighting. The best kind of lighting for taking business photos is open shade. This will help to prevent hard shadows, squinting, and unflattering lighting. · Next is the location. A distracting background will make your photos weak and make them unprofessional. Therefore, choose a clean and non-distracting background for your image to shine. · The camera quality should be good. Your cell phone camera is enough and it can allow you to take beautiful pictures. · You can also edit photos using editing apps on mobile. You can use the app to brighten your photo or straightening it. Little changes can bring a greater impact on photo quality. You can also use a preset that is available online for sale and can help you to edit a photo with one click. · You can also hire a professional for image creation. Hiring a professional will help to improve the look and quality of your business photos. Click here to know more https://fusiononemarketing.com/how-to-improve-your-business-photos/
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