On-Page SEO – A Must Have SEO Guide for 2021

Posted by Alisha Marie on December 22nd, 2020

Do you know that Google is going to update the algorithms it uses to show results on its search page? Don't you think that all the SEO packages must change themselves according to Google’s updates? 2021 will change the various SEO tactics and strategies that webmasters are using for years. New algorithms will be added and you have to do it in a different way to impress Google. 

On-page SEO will have some major changes in 2020. These changes are important to know for anyone who is buying or selling SEO packages. So if you are an SEO reseller or small digital marketing agency, you must know these On-page SEO tactics for your future clients in 2021. On the other hand, if you are a webmaster looking for on-page SEO tactics with updated SEO algorithms then this post will also help you.

Most Important: User Experience

In 2021, the most important thing for on-page SEO will be user experience. If you are not yet serious about user experience. Then we recommend you to take it seriously if you want to drive more traffic to your website. Google has announced many times that user experience will be the most important factor that it will consider while ranking websites on search engine result pages (SERPs). But how can you benefit from user experience related factors? Well, you need to update your SEO packages with the following things. 

User Activity

It is all about user behavior on a website. How a user acts on a website will be monitored closely by Google and it's crawlers. So there will be more requirements to make your users or site visitors feel comfortable and behave positively.

On-page Signals

How a user scrolls a page and how he/she reacts to the inbound links and outbound links will send signals to Google that how useful your content is. Then based on these signals Google will rank your site.

Search Intent

In 2021, SEO packages will have to work toward satisfying search intent. A visitor gets satisfied with your content or not? Answer this question before you worry about your site traffic. If you are working towards the search intent then it will be helpful for you.

Bounce Rate & Dwell Time

The second most important thing will be the bounce rate and dwell time. The bounce rate is determined by the clicks on the back button by a user who came to your website through SERP. If a user comes to your website and clicks the back page instantly. Then it will give you a high bounce rate, which is bad. Dwell time is a period which a user has spent on your website. SEO packages used to ignore these two aspects for years. But they must pay attention to them.

Largest Contentful Paint

This one will be a new search algorithm added to Google search engine rules. If you don't know about it then start learning and making changes to your website according to this new algorithm. This algorithm is also directly linked up with on-page SEO tactics. In this Google will try to figure out what is the largest piece of content which takes more time to load on your page.

Compress Images

Most probably compress images will be the largest contentful area on every website. So you have to make it load faster than ever. Compress images so that they can load faster and most of the SEO packages are already working towards it. 

Remember The 2-Second Rule

This one is related to the page loading speed and your website should load within 2 seconds. Yes, we know that most of the digital marketing experts will tell you that your website can take from 2 seconds to 5 seconds to load. But in 2021, technologies will work faster than ever. You will have to set a goal to achieve a 2-second page loading speed. Websites that

Optimize Carefully

Optimizing your website with keywords is important but you will have to be careful while doing it. Be careful when buying SEO services. Because in 2021, you will have to focus on the audience rather than search engine crawlers. So try to use keywords naturally. Don't try to overstuff your content with keywords. 

In this post, we haven’t covered any on-page SEO basic tactics. We assume that you are aware of all the basic tactics. So this post was about advanced on-page SEO techniques you can add to your SEO packages in 2021. So the golden rule for next year is to focus on user experience. Try hard to satisfy the search intent and make your visitors feel comfortable while reading posts on your blog. Try to encourage them to click inbound links and browse more pages and read more posts. Dwell time will also help you rank higher on search engine result pages.