Complete guidance of SEO vs PPC

Posted by pkaizen on December 22nd, 2020

Before selecting from any of the SEO companies in pune, you need to consider PPC as well. SEO (Search Engine Optimization or organic search results) and PPC (Pay Per Click) are two of the most important marketing channels for any business. There are many questions like is the company selling a new product or a service? Is the company well-known in a particular industry? Is there going to be any barrier to a company’s product? (Along with more factors). Let’s analyze some key points.

Should PPC be ignored then?

Don’t ignore PPC marketing just yet. There are quite a few advantages of PPC over SEO. If a campaign is done correctly, one can get significant returns based on your investment. The main advantage of PPC is that it drives instant traffic to a website. Example, if one has a limited budget then it is recommended to use PPC as it is more likely to net conversions in the short-term. Another advantage of PPC is that PPC has the ability to advertise on other sites that have more traffic that suits a buyers personality with relevant information. So, the chances of your ad being clicked upon by a buyer are more, if the information is relevant and the campaign has been structured properly.

Search Results (Organic Traffic vs Paid Search Advertising)-

When you search on a search engine, you will find that PPC ads will be above the organic results. The appearance of an Ad depends on a few factors like keywords you are targeting, keywords in a landing page and many more. And for Organic Results, it will mainly appear in the middle of the page. The listing appeared will depend on how optimized a website is related to on-site and off-site SEO.

In short,

SEO –

If a website is well optimized for search engine, then that website will get first-page position.

PPC –

You can get your ad on the first page by paying a higher cost per click (CPC).

Cost –

Cost also plays a major role in terms of how much revenue it is going to generate. SEO traffic is fairly free and PPC will cost. However, one should understand that it needs time and hard work to get free traffic from search engines. In SEO, for any keyword, the competition is high, and you should have a high-quality website and a good SEO plan in order to get into the top 5 positions.

Traffic Potential –

Which one brings more traffic to a website, SEO or PPC? It is SEO (Organic traffic) which brings more traffic compared to PPC traffic provided that you can manage to rank your website on the first page. This ranking is based on the keywords used in order to get more traffic rather than paying for those keywords. So, if your website is ranking on the first page of the search engine, then you can expect more traffic without having to pay anything. While on the other hand, if you find difficulties getting your keyword on the first page, then paying for your website’s traffic may be the only option as 2nd or 3rd-page positions will bring very little traffic.

Conclusion

PPC would help in leading users to see your site content based on the add graphics, or words which in turn would make your site more reliable. Therefore, get in touch with good SEO companies in Pune for the best internet marketing campaigns.

About Us

 Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.

Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Branding companies in pune.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : info@kaizendesignstudio.com

Website : https://www.kaizendesignstudio.com/