TIPS FOR CREATING AN ONLINE ADULTSHOP

Posted by Filip Dw on December 27th, 2020

We all know, today, the difficulty and work required to successfully create an online store . And if we get into highly competitive environments (성인용품, consumer electronics, travel, ticket sales ...) the difficulty is even greater, and creativity and guerilla marketing must be exploited unless we have a very high budget. .

DIFFICULTIES IN CREATING AN ONLINE SEXSHOP

Lots of competition.

Large number of online stores. It is one of the sectors most selected by many online entrepreneurs, for its attractiveness. It is true that there is a lot of turnover, many stores that close, others that open, and some that remain.

Age of competition

Stores like "Amantis", or "Me lo Paso Goma", have long been well positioned in the sector and in Google, it is difficult to unseat them.

But beware, with the latest updates to the Google algorithm , many of them have lost positions or have disappeared from the first pages of Google. Due to bad practices (black hat SEO), and some of them due to the security of being in the "comfortable zone" and not monitoring the continuous movements of Google.

High acquisition costs

As always, generalizing.

For example, for these keywords the cost per click in Google Adwords (advertising in search results), bids suggested by Google:

"Sex shop" € 0.65

"Sexshop" € 0.75

"Sexshop online" € 0.97

"Buy Chinese balls"€ 0.78

If we compare for example with:

 "Cheap tablet" € 0.28

"Buy cheap tablet " € 0.36

There is an important difference.

In the first months, where usually most of the traffic can come from search engine advertising, if the conversion (percentage of visits / sales) were 0.75% (almost one person for every 100 visitors), generating a sale would cost us about € 80. This can have different readings, and not just negative.

We have to think that if we exploit the client well and work on its recurrence, in the medium term it may be a more or less affordable cost.