GROWING BUSINESS WITH PAY PER CLICK (PPC)

Posted by Cliqued Media on December 29th, 2020

If you are not already using pay per click (PPC) as part of your digital marketing strategy, then you are already falling behind competitors in the effort to attract new users to your website and brand.

WHAT EXACTLY IS PAY PER CLICK (PPC)?

There are two ways of attracting visitors to your website via search engines.

1. Through organic search – where the advertiser ‘earns’ a visit to their website through the quality of their content
2. Through pay per click (PPC) – where the advertiser ‘buys’ a visit to their website, by paying the search engine every time their ad is clicked on   

In search engine PPC, advertisers bid for advertising placement in the search engine's sponsored links.

The advertiser pays a small fee to the search engine, every time a user clicks on their advert and is sent to the company’s website. 

THE BENEFITS OF PAY PER CLICK (PPC)

It supports marketing goals and initiatives – PPC contributes to a variety of marketing objectives,

Entry is quick and relatively easy – with the help of specialists you can get up and running relatively quickly. And it’s a great way to broaden your target market.

Results are easy to track and analyse - you can track almost any user behavior via Google analytics, including the number of impressions, clicks, and conversions. Measuring results against budget is easy.

It supports other digital marketing efforts – PPC drives traffic to your website, where users can enjoy the quality content and user experiences that you have invested in.

The advertiser has control – unlike many marketing initiatives, the advertiser has full control over most issues, including who you target, what keywords are used, how much you spend, and for how long.

WHY SHOULD I USE EXPERTS?

Advertisers who create relevant and targeted PPC campaigns are rewarded by search engines in the form of lower ‘cost per click’. Developing such a campaign takes specialist skills and this is where the experts earn their keep.

There is a lot involved in developing a successful PPC campaign.

For example, Google ads management is a full-time business. It involves researching and identifying the right keywords, organising them into logical groups, and then developing organised campaigns. It also includes designing landing pages that are optimized for keyword search and conversion.

Heady stuff, for the experts only.  

If you do it properly, however, then your ROI will be maximized as you pay less advertising costs and earn more of a profit but you cannot do it yourself hire professionals like Cliqued Media