International giants fought low-end phones
Posted by stefan on June 16th, 2014
International manufacturers get together low-end mobile phone market intensified. Recently, Microsoft's vice president of cooperation between OEMs Nick? Parker (Nick Parker) at Computex Taipei revealed that this year Microsoft will jointly launch price of the main partners in the $ 100, $ 200, $ 300 stalls smart phone. Coincidentally, the Nokia X2 has recently been exposed, Nokia is likely to release new models this month, positioning is the entry-level market. In addition, prior to the news that Google plans to work with the chip maker MediaTek, launched a $ 100 budget smartphone, the legendary Amazon also introduced a 3D smart phone also low end market, while Samsung smartphone giant guy at the low end has gradually invested heavily Mobile, a new mobile phone Galaxy W has surfaced.
International giants spoiler low-end mobile phone market, while increasing competitive pressures in this market segment, it also eroded the domestic mobile phone market advantage in the low-end phones. Analysts believe that, in the face of tough market challenges, the domestic mobile phone manufacturers fought in emerging markets than through seeking more market share to ease the pressure of competition, the more critical is to really establish a brand image and strengthen brand strategy, starting from seeking to enhance its soft power greater breakthroughs.
International giant spoiler low-end mobile phone market
Low-end smart phone market recently "smoke." International companies involved in this field of passion rather than decreased, now more and more international companies added to the low-end smartphone market in the battle.
WP phone as tall on the lower high head start. Vice president of Microsoft's original equipment manufacturer recently partnerships (OED Partnership) Nick? Parker (Nick Parker) today at the Taipei Computer Show (Computex trade show) revealed that the end of this year, Microsoft's main partners will jointly launch price of $ 100, $ 200, $ 300 stalls smartphone.
Nokia has always been to hit the low-end market. According to foreign media sources said, is positioned as an entry-level Nokia X2 is likely to be available this month, this new machine machine model RM-1013. Compared with the previous generation, the most important feature of this product is the Nokia joined the Home key. Other configuration, the Nokia X2 is adhering to the usual entry-level handsets common configuration.
As one of the most successful in the smart phone manufacturers, Samsung had already released over a variety of low-end phones, in order to cater to the audience, in the low-end mobile phone market, Samsung continued to launch new products. According to foreign media reports, Samsung phone called the Galaxy W is exposed in the near future, the mobile phone positioning for low-end consumer groups, 7 inches large screen design, use a 16:9 aspect ratio 720P screen design, it is worth mentioning yes, this phone is designed after the bright and Note 3 similar.
In addition, other international companies have also heard this "scandal." There is news that Google plans to work with the chip maker MediaTek, launched a $ 100 budget smartphone; legends of the Amazon to launch 3D smartphones low-end market positioning. And shortly before the closure of the 2014 MWC, low-end smart phones has also become a vendor wrestling positions, including Blackberry, HTC, Panasonic and other mobile phone manufacturers have launched a low-end market positioning in the new smart phones. This can not help but suspect that the low-end mobile phone market has been ahead of the arrival of the era of scrimmage.
Domestic manufacturers by the enemy advantage Losing dorsal-ventral
International mobile phone manufacturers fought hand trapped in the low-end mobile phone market duopoly Samsung smartphones and Apple's monopoly in the high-end mobile phone market is difficult to break, the other is the high-end mobile phone market is saturated, growth in narrow space.
Apple and Samsung are currently grab the smart phone industry more than 100% of the profits, most of the other vendors at a loss. In addition, IDC gives a data: 2014 global smart phone shipments will grow by 19.3%, down from 39.2% the previous year. In North America and Europe and other smart phones in mature markets, growth this year will be only a percentage of the number of units. This shows that, in the fierce competition in the current smartphone market, market saturation gradually increased, especially high-end mobile phone market, growth potential is very shrinking.
More and more mobile phone manufacturers get together low-end market. This is both mobile phone manufacturers require their own development, but also the result of intense market competition. IDC reports that smartphone growth this year, mainly from the price of less than $ 150 smartphone. Former Nokia CEO Elop also said that $ 100 or so intelligent machines is a huge opportunity for growth in this market is now five times in other markets.
Low-end phones in emerging markets become wrestling positions. Research report shows that 2014 smartphone sales will be driven by the emerging markets of new users, especially in China and India, the two most populous countries. According to statistics in the Middle East, Africa and the Asia-Pacific region and other countries, the 2013 feature phone sales of about 660 million, with the function of these areas for mobile phone users into smartphone users enormous potential.
For most cell phone shop, their advantage is the low-end mobile phone market in the long-term cheap place, but as more manufacturers to join, especially international giants to join, domestic mobile phone manufacturers in the market by the impact and competition is bound to intensify. Research survey also showed that the price of the same circumstances, emerging market consumers are more favored by higher brand mobile phones, such as Samsung, BlackBerry and so on. Thus, the domestic mobile phone is suffering dorsal-ventral embarrassing situation by the enemy, if unable to find an effective method to break out, the domestic mobile phone manufacturers in the future path of the low-end market will also be difficult.
