Interesting Facts that You Must Know about Baidu SEM
Posted by Daniel Tong on January 12th, 2021
Baidu SEM, also known as Baidu PPC, is one of the most effective and fastest ways for international businesses to gain online exposure. It functions quite similarly to Google ads, but with various other attractive features. Baidu PPC involves low cost sans the negative traits of SEO, which is why most foreign investors and entrepreneurs choose to ingrain Baidu SEM in their marketing strategy. Experts opine that the popular platform has much more to offer than what it really claims to do. With more than 700 million users in the country, Baidu is termed as the most popular search engine in China. It is also considered a haven of resources, mostly untapped, as it is unknown and inaccessible to the west.
Baidu is the perfect arena for foreign investors and businesses who aim to market their products and services to Chinese consumers. The Chinese are tech-savvy and rely heavily on online platforms to buy and search for information. However, it is important to know that the interface is in the Chinese language, which can prove to be a challenge for foreign investors. Then, there are numerous local companies, which assist international businesses to advertise their products in Chinese without any hassles.
Key Benefits of Baidu SEM
Attractive and high return over investment
With Baidu search engine marketing tactics, the Return over Investment is considerably high and when applied strategically, the rewards are numerous. With paid campaigns, you can easily garner the attention of your target audience and increase brand visibility and online sales. As millions of Chinese consumers use Baidu as the primary search engine, marketing your products using this popular platform is highly advantageous to your business. Baidu offers a myriad of advertising tools, which can be utilized effectively by businesses to reach out to their prospective customers.
Affordable marketing on a growing platform
SEM on Baidu is relatively lower when compared to other foreign countries. Foreign companies can easily advertise on Baidu without spending a fortune, which is one of the greatest advantages offered by this popular Chinese search engine. International businesses can invest more in the country as the price of keyword bidding is quite low and reasonable. Moreover, Baidu is one platform that is growing rapidly with no signs of slowing down. With the addition of new features and tools, Baidu has a large user base, which includes mobile app users. Foreign investors can utilize their telephonic support, which helps to translate the local language into English whenever required.
As a search engine, Baidu occupies a large share of the Chinese market space, which amplifies the essence of using Baidu for search engine marketing in China. This clearly manifests the reason why foreign entrepreneurs need to choose Baidu SEM to promote their online business in China.
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