The Ultimate Guide to Voice Search in 2021

Posted by Fidelitas on January 15th, 2021

The Ultimate Guide to Voice Search Optimization

The average person types 40 words per minute but can speak 150 words per minute. So it should come as no surprise that Voice Search has become widely popular. The results are instant, and people are finding it convenient to simply speak to their device. “Hey Google,” “Hey Siri,” and “Hey Alexa” are becoming household phrases that are changing the game for marketers. Our team at Fidelitas Development has comprised a guide to Voice Search Optimization for a better marketing strategy for you and your company.

What is Voice Search?

So what exactly are we talking about with ‘Voice Search’? And why has Voice Search become such a hot commodity?

Apple sparked this trend with the introduction of Siri, a personal voice assistant available in most current Apple products. Other industry players soon caught on and followed with Cortana (Microsoft), Google Assistant (Google), and Alexa (Amazon). Amazon saw a 500% application growth after the introduction of Alexa in 2014.

Voice command devices are convenient and provide a quick response. In this technology driven age, users are drawn to faster results and higher accuracy. Voice technology is perceived to be more accurate than a traditional search, according to 28% of users.

The most common uses for this type of technology include setting reminders, locating a smartphone, placing a coffee order, and checking a bank account. Amazon’s Alexa is essentially a personal assistant; users can ask questions, play trivia, or order directly from Amazon.

How Many People Use Voice Search?

A reported 40% of adults use Voice Search at least once a day. This number rises constantly as the big players release new devices geared towards those who prefer speech recognition technology. Voice Search matters for small businesses, too: around 50% of users search for a local business every day.

It’s hard to ignore the data on voice command devices. In 2016, 6.5 million voice-first devices shipped around the world. That number rose to 24.5 million devices in 2017. That’s over a 300% jump in just one year!

Needless to say, it would be unwise to ignore this relevant, new technology when developing a marketing strategy.

Get the complete voice search guide here.