Inbound Marketing: The perfect methodology to always be in contact with the clie

Posted by Hitesh Ladva on January 21st, 2021

The Inbound methodology is the most effective way to attract strangers to the company and convert them into customers. This strategy accompanies the consumer from the beginning of the purchase process until it is finalized.

What is it based on?

The Inbound Marketing seeks to attract new consumers by publishing useful and relevant content as well as providing the required value for each of the stages through which passes the consumer to make the buying process looks attractive.

Inbound Marketing campaigns can be found on all social networks and blogs, these being the most widely used media today.

Differences with traditional marketing

Inbound Marketing does not focus on potential customers, as it is responsible for addressing problems by handling the crisis presented and meeting the needs of ideal customers, strengthening ties with them and increasing the trust and credibility of the brand. For reasons such as electronic development or simply the development of society, people do not consume in the same way as they did a decade or more ago, we live in constant change.

As a consequence of these changes, advertising and marketing campaigns have to change in order to meet the needs of the new audience and Inbound Marketing is proof of this.

This strategy seeks to provide value, without making advertising intrusive, making the consumer forget that the reason for the campaign is to sell the product.

What is Inbound Marketing? 

It is composed of 4 phases that we will explain below:

Attract

This first phase is intended to generate the necessary interest in the target customer. This through various marketing techniques such as content marketing, social networks, with PPC, SEO techniques and more.

Turn into

Obtaining the attention of potential customers by completing the first part of the phase, here the conversion of customers into possible sales opportunities is sought.

This is achieved by communicating correctly for the first time with them, making their experience as a new customer attractive and creating a link with the company.

Close

In this phase, a content flow must be created that adapts to the user's purchase cycle, detecting when is the best time to show the advertising, thus converting them into clients and consumers of the brand.

Delight

Once the desired customers are obtained, they need to be retained. Keeping them satisfied and maintaining contact with them will be a benefit for the company, creating loyalty from customers and also making them recommend the company, increasing its popularity.

Population development goes hand in hand with advertising development. Companies have to adapt to new media and satisfy the new population. This is why new marketing strategies are created every day, one of them being Inbound Marketing.

I am an experienced content writer with a demonstrated history of working in the web designing and Digital Marketing. I like to write about SEO Services and other online marketing solutions.