Rush can now publish directly to TikTok

Posted by Elijah09 on January 23rd, 2021

Premiere Rush, some of Adobe's more powerful video editing software has all been one. Originally released in 2018, the film is intended to be used for quick, on-site editing adapted for YouTubers and other online creators. Essentially, the app allows you to shoot videos, have them organized, and then optimize exports for various platforms such as YouTube, Twitter, and now TikTokrush. One of these export options is the aspect ratio. Depending on the platform on which it is intended, you can close the last video frame, portrait, and even detail to choose the ratio of 9:16, one of TikTok's most popular aspect ratios. 

Premiere Rush is for faster creation, but still, some robust editing features are borrowed from some of Adobe's other products, such as Premiere Pro, After Effects, and Audition. With the least effort, you can add transitions, color filters, and stock motion graphic effects for pro-looking details. It also syncs and saves all your projects with the cloud, allowing you to jump between mobile and desktop or then return to projects.

TikTok provides in-app editing tools for videos and allows you to upload saved videos to your phone. Prior to this integration, it was possible to use Premiere Rush to put the video on TikTok, but additional steps had to be taken.

There have been a number of controversies swirling around TikTok over the past year, from concerns about the app threatening national security to concerns about whether it properly licenses music that users allow to sync with videos. But it remains a global cultural force, one of the most popular online social platforms in the world. It was uploaded more than Facebook or Instagram in 2018, and now Adobe has removed the platform-related friction from Premiere Rush to the platform, allowing it to tap directly into TikTok's hype.