Lehigh Valley Ecommerce: Tips on Effective Designing

Posted by AmandaTom on November 4th, 2014

 There is competition in every form of business unless you have invented something new and desirable. Online and ecommerce competition can be of a purely different league and the customer has the option to switch to another business merely by a click. This is prevailing in ecommerce around the world and Lehigh Valley ecommerce is not different. If the customer does not like one site, the person always has the option to jump to another by pasting a new address on the address bar. Hiring a quality Allentown web designer can be instrumental in bringing more returns from the site and there are several people that are actually taking ecommerce designing seriously.

In order to garner more customer attention and make the website user friendly, the need for good designing is indispensable. There is no point if you have taped high or low prices on your products or even if products hosted by you are the best in the market. If the site does not appeal to your customers, they might as well walk away without making a purchase at all. Here are a few tips.

Call your customers to action

Ecommerce websites that fail in closing their pitch successfully are hardly successful. Any good Lehigh Valley ecommerce will suggest the same. It is always safe to avoid lengthy forms that annoy visitors right on the start by asking them to register. In the ecommerce business, there is no need for you to know where the customers live, what they do to earn bread or for that matter their phone numbers. All you need to sign them up is an email id and a password.

That said it is never safe to disregard the call-to-action buttons as these simple action buttons can be implemental in raising the conversion rate. You might have to spend some time thinking of the color size and placement of such a button.

Non-registered purchase

There is always safe to assume that there will be several people that are new to the website and are making purchases for the first time. Any good Allentown web designer will tell you that most modern ecommerce stores have an option for unregistered users to make purchases. In fact it might be actually be the case when the registered user forgets password and is not willing to go through the password reset phenomenon all over again. In this case, an option to check out without a password descends like a boon.

Search function

This rather concerns the basics of ecommerce businesses and does not deserve a special mention as such. But many small businesses tend to miss out on the trick. They argue that since there are not many items on display, the need for the search bar is rather exaggerated. In such cases, it is important to remember that (ecommerce) customers are actually addicted to the search option and might as well shut the website down if they do not find the search bar attached to it. A good Lehigh Valley ecommerce designer will always advise you on incorporating the search button in the website.    

Toying with Lehigh Valley ecommerce? Hire a reputable and qualified Allentown web designer to take care of your ecommerce startup.