Major Mobile App Marketing Tips

Posted by JAmes on February 2nd, 2021

Mobile applications usually focus on gaining more downloads and engagement. In some cases, they also focus on increasing in-app purchases or premium plan subscriptions. Until and unless, you are a big brand and going to launch your next mobile app, you will need to advertise the mobile application. Similar to websites, services, software, and other products, mobile apps also need to get advertised to catch the required attention and ultimately goal conversion. Digital marketing is a great way to market mobile apps.

In this article, I will share how to successfully market your mobile app. You can also hire a digital marketing agency that specializes in mobile app marketing.

1. Mobile app optimization

• A majority of digital marketing agencies will not cover this step, but this is one of the most important steps to handle.
• Mobile app optimization is the process of optimizing the apps to make sure it is a user friendly application. Even if the app has excellent features if it is not user friendly, then you are less likely to get conversions.
• If you have a team of mobile app testing and quality assurance experts, then you can ask them to perform UX testing. Alternatively, you can take the help of SEO experts that expertise in mobile app optimization.

2. App store optimization

• App store optimization (ASO) is the process of optimizing app store listing of your mobile app.
• ASO helps in assuring when someone searches for apps, similar to yours, your app shows up in the listing.
• For each app store, the optimization would be different. It means for Google Play Store and Apple App Store, the optimization will be different and your SEO expert needs to optimize listing on both stores differently.

3. Website SEO services

• You might be thinking that it is a mobile app and therefore, you better invest in mobile app marketing than website marketing. However, as per the digital marketing experts, to market anything, you need a website.
• Having a website for your mobile apps can help you run your digital marketing programs better.
• A mobile app listing cannot have much content. On the other hand, a website can be empowered with SEO content writing. Each feature can be explained in detail.
• The website SEO marketing services for a mobile app can give more effective results.

4. Social media marketing

• Depending on the type of mobile app and targeted audiences, one or more social networking sites can be selected for social media marketing.
• A social media manager can devise a complete social media plan to market your apps and increase goal conversion.
• In the era of digital socialization, social media marketing becomes really important.

5. Paid advertising

• If you need instant results, PPC marketing is excellent. Unlike SEO web marketing, which takes time to give results, PPC advertising can give instant results.
• Even if you run website SEO marketing campaigns, running paid ad campaigns can help you boost the results of both marketing types.
• To grab social media engagement and reach, you will need to invest in paid social media marketing because the algorithms of some social media sites only show posts, which are boosted.

Author Bio

Author works in a digital marketing agency, which offers mobile app marketing, app store optimization, social media marketing, PPC marketing, and other digital marketing services.