5 Benefits of Gated Content

Posted by pratik mache on February 3rd, 2021

With seamless forms of content ranging from text to videos and content marketing, you can increase brand recognition, awareness and solicit more business. As this content becomes visible, people tend to shift their focus towards the brand they recognize and know what they can gain from it.

Though content is usually provided for free to the customers, certain content levels such as eBooks, valuable statistics, white papers, or videos can be traded for specific information from the customers thus bringing us to gated content.

What is gated content?

Gated content can be seen as exceptional information and content that is provided to the user by first demanding meager but influential data such as email address, name, phone number, preferences in services, payment, etc. that could help increase the brand's outreach.

The brand can make good use of the user's information to target more audiences and even for demand generation as a visitor willing to provide an email address could be coverted into a potential customer through careful sales processes. On the other hand, the customer can get hands-on content that is not otherwise in public reach and can benefit from it. Forms, surveys, and quizzes can be used for this purpose.

Here are a few benefits of gated content:

Increase customer reach

If your gated content is precious, such as rare case studies, statistics, or research, you are bound to have many people flooding your website. You can promote this content and your website to increase your outreach.

In fact, you can even extend your gated content for content syndication and benefit from distributing this content. As you allow third parties to regenerate your content for content syndication, you can also demand a backlink to your website as the content's original distributor.

Increase sales funnel and lead generation

As soon as customers realize your genius, there is a possibility of high demand generationand increased leads. Through careful cultivation of your leads from gated content, you can hand them over to the sales team for nurturing them to pass through the sales funnel.

If only the information were readily available and not gated, the viewers would have used the content without adding to your leads. Now, as they are firmly interested, they can be utilized carefully. Make sure to word your content in a way that the leads do come back for more.

Increase SEO rank

Intelligently boosted gated content is sure to reach the eyes of reliable sources such as journalists and industry thought leaders. Your carefully extracted information can then be featured in countless posts and news sites.

As these sites refer or link back to your website and also through content syndication, search engines such as Google will see you as a credible provider of information. Hence, your website will be ranked up on the search page marking you as a high-level information provider.

Generate quality leads

Gated content is not only about generating leads. It's about bringing people that are actually interested in making a purchase. As the visitor is first willing to provide powerful information such as their contact number or email, they can be counted as people who will definitely benefit from your services.

The visitor can then be nurtured and lead through the sales funnel. Even if a purchase is not made, your credibility will undoubtedly increase.

Gather audience information

If you gate your content with a quick survey or quiz, you can collect information about your audience's preferences regarding your services. The surveys can ask questions on products, features wanted, and other components that will be beneficial.

Gated content can help you draw more customers and boost your standing in the market. Hence, your website will do better than ever and aid you in increasing your credibility and sales.

learn more about the best content syndication practices - https://www.itworldsmedia.com/services/content-syndication