License Requirements for Social Media Influencers in UAE

Posted by Dr. Hassan Elhais on February 9th, 2021

An ever-increasing number of individuals around the globe are gaining and sharing data through on online platforms. Internet and mobile applications have become our fundamental media for correspondence, news, amusement, banking, and connectivity with the rest of the world. Amid this constant development of creating, spreading and expanding content, numerous individuals plan to become online influencers as a profession and a medium to earn money.   Social Media influencers are individuals endeavoring to monetize some type of individual inventiveness through standard posting, wanting to draw in countless followers, and thus sponsors, or to be branded by big companies through a paid agreement.

In early 2018, National Media Council in UAE announced the promulgation of Electronic Media Activity Regulation Resolution 2018, for individuals or companies associated with “E-Media.” The guideline characterizes “E-Media” as “media movement that is rehearsed through the apparatuses/tools and methods for electronic distribution,” which ought to incorporate online business, online publicists, and influencers.

The National Media Council, which is responsible for all media-related action in the UAE, including internet-based life, is currently giving licenses to the web-based influencers. In the event that you need to turn into a web-based social networking influencer, you can apply autonomously, or for portrayal by an organization that holds a substantial license. In all actuality, directing the commercialization of web-based life is another zone of administration. That implies that if this is a part you need to engage in as a free internet-based influencer, an organization, or a brand, it’s critical to adhere to the guidelines. Importantly, the professional fees for obtaining an influencer license is AED 15,000, which shall be renewed annually. Furthermore, the law imposes a penalty on those who fail to renew or obtain the license, which is a fine of AED 5,000. In case you’re an internet-based life influencer gaining income by advancing or promoting an item or administration on a computerized stage, you have to apply for and effectively get a license to do these exercises. This applies whether you’ve set up your own foundation, for example, a blog or video blog, or are posting through a setup application, for example, Facebook or Instagram. The guidelines apply to national, occupant, and expatriates to the UAE, and in case you’re an organization utilizing an online life influencer to advance your image, you must have a legitimate permit for the same. Organizations are required to have legitimate licenses before they can sign influencers. In such a course of action, singular influencers can depend on their office for a limited time and advertising support. In case you’re considering getting a UAE influencer permit and bantering between autonomous work, or marking with an organization, you must reach to the Commercial Lawyers of Dubai who can assist you in obtaining such license without much hassle and can advise you on the pre-requisites of obtaining such license and will ensure a smooth influencing career.

Article by: Dr. Hassan Elhais, a legal consultant in Dubai, specializing in the drafting of all statements of claim, memos, and consultation on litigation of all manner.