Cpg Marketing Agency Brand Case Study

Posted by Natalie Solar on February 10th, 2021

Your product description is your replacement for a sales associate, so make sure your copy sells the product. The thumbnail image is what will allow shoppers to view your product among the list of competitor products.

They were looking for a website that went beyond ecommerce and conveyed the company’s historic roots and bright future. DigiMarCon Conference Series is the annual gathering of the most powerful brands and senior agency executives in your region. The Sharpest Minds And The Most Influential Decision Makers - Together for Two Days. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs.

• An article by Natalie Taylor talks about the importance of having an Amazon strategy.
• Half the battle is being nimble enough to adapt to the ever-evolving retail landscape.
• A collaborative group of experienced creatives, we’re focused on smart, sales-minded strategies to bring your food, beauty, natural or cannabis brand to life.
• Great ideas can become top-notch products, but without a customer base, an entrepreneur’s hard work might never amount to anything.

We provide research and insights to help Kiss My Face reach more customers at Target stores in Canada. Within the first month, the new website helps 26,000+ customers access how-to videos to complete do-it-yourself projects. Built In Chicago is the online community for Chicago startups and tech companies. Marketing can often be leveraged to grow online and in-store sales in the same campaigns. A well timed text message an hour before dinner time can have a significant influence on meal planning decisions.

Build Brand Loyalty With A Social Media Post

The whole time, we are reminding them that we are at Whole Foods and you can buy our product there. Eventually, you end up at the grocery store , and eventually we might convert you. First-party data ownership plus successful CRM is a critical “must-have” for successful DTC sales. It is more important than ever for driving e-commerce and click and collect consideration in the post-pandemic world of CPG. The above examples showcase the success of some of the most recognized brands that have benefitted from a direct relationship approach. However, CPG brands of any size can build beneficial DTC relationships.

Everyday you face a changing retail landscape both in the store and online. We will customize a shopper strategy to help you deliver the right message at each critical point along the consumer path to purchase, all while measuring success.

New companies, on the other hand, will want to focus an average of 2-3% of gross revenue on their advertising budget. If you are a new company doing less than million a year, the U.S. Small Business Administration recommends spending 7-8% of your gross revenue on all marketing. Brands like Bounty, Charmin, Downy, Febreeze, Gain, Tide are the top household products in ad spending, and they’re all owned by P&G.

Consumers want the brands they buy to feel like part of their communities. It is possible to localize your messages while still reaching a national or global audience. Understanding at what point in the calendar your brand can have the most impact and capitalizing on those moments of opportunity will help consumers see your brand as a partner in their lives. IZZE needed to make a splash with the newest flavors in its low-calorie soft drink line. AMP served up a social media campaign inviting fans to guess IZZE’s new “mystery” flavor, which led to a whopping 530% spike in page feedback. This teaser campaign led into a successful post-launch campaign of reward and activation that saw user engagement nearly double over previous levels. B2C LinkPersonal and professional data attributes in a single profile for a 360-view of your audience.

Shopper Marketing

Do we send them an article that we are in that highlights our product? It could be that we serve them anywhere from a few to dozens of impressions.

We are passionate about helping business owners feel confident so they can enjoy the journey of entrepreneurship and create value for themselves and their communities. Understanding the steps required to scale a business helps empower business owners. Check out one of our workshops where we can help each other down the path. The other thing I’d suggest is that sometimes campaigns take a few months to really get good feedback. If you have investors or a CFO, they are going to be putting pressure on you to show results. Once you serve them their ads, you’ve made the first impression and started the Path To Purchase or the customer journey. Now we are thinking about how to follow up with that impression.

It’s easier than ever for them to search for what they want when they want it, and packaged goods are no exception. Share with them any data on customer demographics, revenues, employee competency, competitor activity, etc. to bolster trust and demonstrate a capacity to execute. Companies that can deliver a seamless experience across shopping platforms will gain an edge over the competition.

An agency that is experienced in CPG marketing drastically shortens the learning curve. CPG, or consumer packaged goods, are items that are used and purchased by consumers on a daily basis. We can help you navigate CPG marketing agency the chaos, find your place in the market, and connect your brand with customers who are hungry for it. For 50 golden years, the formula for marketing consumer packaged goods was practiced and perfected.

Our goal was to have a digital presence that captured the history and future of the Dixie brand. Their team helped us achieve that, and more, building a website that not only looks great, but functions exceptionally as well. In 2017, they created a brand new, modernized brewhouse and taproom in New Orleans East. Dixie Beer’s celebrated comeback required a revamped website to accompany it.

A new Coke campaign that continues along the lines of personal connections is their Around the Table, Around the World campaign. To keep up with shoppers, consumer packaged goods marketers must focus on intent in each stage of the buyer journey. When you know what works, you can continue to implement those factors and personalize the customer experience in future campaigns to realize great success. Online shopping allows you to track your customer’s journey from the time they enter your website all the way through the sales process until they finally hit the �submit payment� button. ad auction, your content will appear at the top of the results page for your specified audience. Your packaging should be strong enough to adequately protect your products and ensure little to no damage during the shipping process.

Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts.

mothers are the deciding factor for most CPG purchases in most homes. While the powerhouses of Facebook and Pinterest reign supreme for mothers and other CPG shoppers, ICUC will help your company assess what platforms will be most effective for your niche audience. We deliver high impact retail strategies, visually compelling packaging, digital influence and robust performance campaigns using an omni-channel voice for every platform your consumer lives on.

Packaged goods marketers spend more on digital CPG advertising than all other traditional forms of advertising combined. With a cultural shift towards health and wellness, an expectation of convenience, and a mounting interest in sustainability, CPG marketers have had to take a closer look at how they position their products. In the last decade, especially, power has shifted to the consumers.

As a result, 10 million new moms opted into the program over several years, which accounted for more than one-third of the overall market. Beyond the 31% increase in digital engagement, our program helped deliver an 18% increase in incremental DTC sales and millions of dollars in total incremental sales per year. It requires an understanding of how they engage through digital and mobile, how they react to content, and how to best influence their purchasing behavior.