Technical SEO - What Is It?

Posted by LauraDerb on February 11th, 2021

What is technical SEO? It is a subset of Search Engine Optimization (SEO) that focuses on the technical aspects behind a web page. Technical SEO is a subset of search engine optimization, but it is important to understand that there are many differences between SEO and technical SEO. Let's look at the main differences between technical SEO and other SEO sub-specialties.

For one thing, unlike SEO, technical SEO does not usually focus on changing how a page looks or behaves. Instead, technical SEO focuses on how the pages themselves behave when a user types in a search term or searches for a topic. Technical SEO therefore makes an effort to improve the overall quality of a page, regardless of whether it is visible or invisible to search engines or not. This means that instead of optimizing a web page for the purpose of obtaining high rankings in search results, technical SEO makes an attempt to achieve high visibility on the Web. This is achieved by making a page "crawlable" - that is, it can be found by search engines if a user searches for it.

The term "crawlable" means that the page will be located by search engines when a user clicks on a link to it. Most search engines use spiders called "spiders" to index websites. The crawling phase is the part of the indexing process that involves searching through the index to find relevant pages. During the crawling phase, a "crawl optimizer" will place new pages into a site's index when the previous pages that were crawling become technical SEO for ecommerce websites or when content on those pages changes. A "crawl optimizer" is usually a software program that uses algorithms to identify relevant pages and place new ones at the top of a site's index.

In addition to the crawling phase of technical SEO, there is also the coverage phase. The purpose of this phase is to boost or enhance the ranking a site has in search consoles. A "coverage report" tells a Search Engine Optimization practitioner or company what percentage of search results that a site is listed in. This percentage is determined by the practitioner or company according to many different factors. The factors include the amount of backlinks a site receives, the number of internal links that a site receives, and the amount of external links that a site receives.

A practitioner or company that places more focus into technical SEO than into optimization of content will place a greater emphasis on the "coverage report". If a search engine perceives that a site contains only a few lines of text that do not accurately represent the topic of the page, it will likely mark the page as "non-relevant". Because the contents of non-relevant pages are often ignored by Google, they are much lower in ranking than pages that contain relevant content. However, when a webmaster wants to boost their site's ranking with the use of technical SEO, they should focus on improving the "coverage" of the site instead of optimizing its content alone. By improving the "coverage" of their site, webmasters will improve the relevance of the site in search results.

There are many things that webmasters can do to improve the usability of their website as well as the "visibility" of the site in search results. One of these methods is called "mobile-friendly" or "mobile-responsive" optimization. When a user does a search using one of these terms, Googlebot will count the presence of the web page in the SERPs (Search Engine Results Pages) as "mobile-friendly". This means that a page will appear closer to the top of search results for certain keywords, giving it a better chance of being clicked on.

Another way to improve technical SEO is to make sure that the information on a page is consistent with what users are looking for. Webmasters can take this even further by using a "fully integrated" website. A fully integrated website includes links from other pertinent pages on the same site, as well as internal and external links to social media, press releases, classified ads, blogs and more. In addition to making sure that everything on the page is useful to the reader, a fully integrated site will improve the ranking of the page in search results.

The last method of technical SEO I'll discuss in this article is called "crawl budget". Crawl budget is an important part of the technical SEO process. Basically, the crawl budget tells the search engine what portion of the page is generally being used by users. If a webmaster wants to optimize the site for specific keywords, they must submit articles, blog posts and press releases that are relevant to the keywords in question. Google will then determine how much it's willing to pay to Webmasters based on the data contained in each site, and the crawl budget is what limits that amount to.