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Posted by Stanton on February 14th, 2021

10 Ways Automation Can Improve Your Writing Workflow

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As online marketers in 2020, there's one major thing that we have in common: We're driven by information. No matter whether we're copywriters, social media supervisors, videographers, or web designers, information is key to helping us figure out which tasks are effective, which methods may require more of a budget, and which tactics we need to leave behind.

Even if you have an analytics software that tracks a campaign's traffic, engagements, ROI, and other KPIs, you'll likely still need to take time to organize these numbers, evaluate them, and create a reasonable method to report on your tasks to your team or clients. In the past, marketing firms and agencies tasked full-timers with reporting-related responsibilities. automatic work time reports.

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This is a problem that my Cleveland-based marketing firm, PR 20/20, faced a few years earlier. As part of our procedure, we create regular monthly efficiency reports for each of our customers. When we create them, we pull the information from HubSpot and Google Analytics. Then, we compose a report to explain the information to our coworkers, customers, and job stakeholders.

However, although they were helping our clients, producing them was holding our team back. While our customers found the reports valuable, the procedure of pulling the information, evaluating it, and drafting the reports quickly took 5 hours per customer, each month. This took our marketers away from jobs that might have been productive in the long run, such as conceptualizing brand-new ideas and strategies that might visibly assist their clients.

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Whenever you're trying to experiment with or carry out a brand-new strategy, you'll wish to look into the topic thoroughly. For instance, you'll wish to acknowledge your budget and after that look into software application that suits it. You'll likewise want to figure out the pros and cons of any software you think about. This will help you much better familiarize yourself with the world of AI and which tools can in fact assist you.

Prior to choosing that we wished to simplify our reporting strategy, we 'd been looking into AI through resources at our Marketing AI Institute. The Institute is a media company that intends to make AI more friendly for marketers. automatic dashboard. Because we released the business, we have actually released more than 400 articles on AI in marketing.

2 billion. After learning more about how AI had currently streamlined dozens of marketing-related processes, we decided to check out how automation and expert system could help us with our customers at PR 20/20. We became obsessed with how smarter technology might increase earnings and reduce costs. In the procedure, we found natural language generation (NLG) technology that composed plain English instantly.

You have actually come across NLG anytime you've used Gmail's Smart Compose function. Or, when you hear Amazon's Alexa react to your voice questions. Once we found a possibly helpful NLG software application, we decided to run an experiment to see if the AI innovation could partly or totally automate our efficiency report writing procedure.

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Now, the next step is to browse for software that works for your organization. Here are a couple of things you'll need to think about: You'll wish to think about the cost of any of the software's subscriptions or charges, as well as the cost to implement it. For example, you might need to agreement or employ an engineer to prepare your data and take any steps to make certain the software works efficiently.

Make sure to comprehend what you'll require to do if something isn't working correctly so you don't sustain any emergency situation expenses. As a marketer, you will not want to depend on a full-time engineer to use AI software to run your reports. You'll want to shop for software that your less tech-savvy staff member can ultimately get trained on and discover. generate reports.

As you select software application, you'll also desire to track down case studies, evaluations, or user testimonials that explain how a company used the software to run reports or complete a comparable activity. This will offer you a concept of if the item you're considering has a good performance history or trustworthiness in the AI software application industry.

Here are two highly-regarded examples: Domo is an information visualization and reporting tool that incorporates with major data and analytics platforms consisting of Google Analytics. As soon as you connect these platforms, you can utilize a dashboard to set up and generate data visualizations or reports for your customers. These visualizations consist of pie charts, other charts, and word clouds.

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The platform uses guides on how to produce datasets or spreadsheets that its algorithms will recognize as well as a drag and drop guide which asks you to publish specific details such as "Regular monthly Budget." Here's a fast demo that shows Domo in action: This reporting software application allows you to create reports or reporting dashboards that your team and customers can edit and cross-collaborate on.

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Aside from data visualizations, you can also include boxes to your control panels that show you scorecards that keep in mind whether you're hitting your goals or not, as well as filters that help you drill down on specific elements of your job. Here's a demo explaining how small companies such as nonprofits can take advantage of the software application's dashboard reporting functions: Despite which product you choose, you'll likely require to prepare your information in such a way that your software's robot or algorithm could easily recognize and analyze - automatic report.

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