Leading Players in the Intelligent PDU Market

Posted by Steve Stark on February 16th, 2021

A power distribution unit (PDU) is a device fitted with multiple outputs designed to distribute electric power, especially to racks of computers and networking equipment located within a datacenter. The advanced version of a PDU is considered as an intelligent PDU, which provides real-time power distribution information; this helps in controlling, monitoring, and troubleshooting any issue pertaining to power management. Intelligent PDUs are widely used in datacenters as the number of connected devices in datacenters is high. The intelligent PDU market is likely to reach USD 2.01 Billion by 2023, at a CAGR of 8.4% between 2017 and 2023. The increasing demand for high-power capacities in high-power density environments is one of the major factors boosting the growth of the intelligent PDU market.

Cyber Power Systems (US), Raritan (US), Schneider Electric (France), Vertiv (US), and Eaton (Ireland) are some of the leading players in the intelligent PDU market. Product launches and developments, agreements, expansions, collaborations, partnerships, and acquisitions were the key strategies adopted by these players to gain a competitive edge in the market.

APC ranked first in the intelligent PDU market. It operates as a subsidiary of Schneider Electric (France). The company manufactures and provides a wide range of intelligent PDU products and related accessories. It has a strong brand image because of its innovative approach, technological excellence, high sustainability, and high-quality products. The company also has a strong geographical presence. The solutions offered by APC are classified into-business solutions, home solutions, and government & education solutions. It has formed alliances with several leading companies such as Cisco, Nutanix, NetApp, VMware, Hewlett Packard Enterprise, Intel, IBM, Microsoft, and Dell EMC. It offers intelligent PDUs with various features, including racks, power management equipment, cooling equipment, datacenter modules, security and environmental monitoring, software, and power distribution units.

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Cyber Power Systems ranked second in the intelligent PDU market. The company has a strategically balanced portfolio and a strong geographical presence. The company has a wide range of commercial, government, corporate, and other customers. The company has adopted various distribution channels, including authorized distributors, value-added resellers, system integrators, managed service providers, and online retail, to sell its PDUs. It has also won the Best UPS and power conditioning vendor award for 3 years consecutively. The company has adopted product launches and developments and agreements as its key growth strategies to grow in the market. For instance, in March 2017, the company launched a new metered-by-outlet PDU. This product launch has helped it strengthen its product portfolio.

Other companies involved in the development of intelligent PDUs include ABB (US), Black Box (US), Cisco Systems (US), Enlogic (US), Geist (US), Hewlett Packard Enterprise (US), Leviton (US), Rittal (Germany), Siemon (US), and Tripp Lite (US).