How Pay Per Click Has Revolutionised Digital Marketing

Posted by Ayana on February 19th, 2021

PPC is a marketing model where people are driven to your website by using ads and links, and the company pays a small fee every time your link is clicked.

What's so great about PPC

Earning visits to your sites is tough in the rapidly increasing world of online and digital marketing. Small companies will often struggle to edge out more renowned names in the market. SEO services is a viable strategy to bring your company in the top of the search results. However, paying a small fee to bid on keywords to have your ad on top of the search results can be even more effective, as it is the first thing the customer's eyes will land on. For effective digital marketing agency, you need to have your company pop up at the top of the search results for websites and PPC agencies offer really good tools for that.

How can it bring you profits?

Through PPC, the efficiency of good keywords and optimized landing pages can be increased. This can even bring you more sales than the cost of the service. If you bring enough traffic, the search engine can even reward you by lowering your cost. However, if the customer finds another website on top of your chances are, they might be more inclined to click on that instead. That will be wasted revenue and loss of potential sales and customers that could have benefited you instead. Missing out on such potential customers at the cost of a little investment seems illogical and should be discouraged. Remember you are only as profitable as the number of customers you attract. So even if PPC and SEM methods of advertising require payment, it is much more profitable in the long run. Even as a new company looking to invest in one of these strategies can bring long term dividends to your business.