Google Data Studio and Its Amazing Analytic Features

Posted by John Gray on February 26th, 2021

What is Google Data Studio?

Google Data Studio (GDS) is a free data visualization tool that lets you build interactive dashboards, and customized reports with features like easy sharing and scheduling of reports. There are lots of features in the Google data studio that helps you to make easy reports. It tracks your key KPI for clients and compares the performance over time. It is a supercharged version of data analytics. Many digital marketing company in new york, use Google data studio for making successful reporting.

  • Here read some great benefits of Google data studio:
  • Live data connection and more than 220 connectors.
  • You will have full access to the customization of reports.
  • Dynamic controls over filters and reports
  • The advanced form of formulas including metrics and fields
  1. Visualize your data through highly configurable charts and tables.
  • In this, we show our report in the format of charts, including line, bar, and pie charts, geo maps, area and bubble graphs, paginated data tables, pivot tables, and more.
  • We can make your reports with interactive viewer filters and date range controls
  • While creating a report, we can include links and images, lines and shapes to add data to reports
  • Apply styles and color themes that make your data stories easy understandable.
  1. Easily connect to a variety of data sources.
  • Google Marketing Platform products, including Google Ads, Analytics, Display & Video 360, Search Ads 360
  • Google consumer products, such as Sheets, YouTube, and Search Console
  • Databases, including BigQuery, MySQL, and PostgreSQL
  • Flat files via CSV file upload and Google Cloud Storage
  • Social media platforms such as Facebook, Reddit, and Twitter

  3. Share your insights with your team or with the world.

  • Invite people to view or collaborate
  • Schedule email delivery
  • Download as PDF
  • Get a link to your report (short URL)
  • Embed a report on another site
  • Share reports on social media

Benefits of Google Data Studio

  • Free to use.
  • Live data connection and access to over 220 connectors
  • Full control over customization of reports and visuals, including adding as many pages or charts as needed
  • Saves time each month pulling reports
  • Dynamic controls (viewers can filter through the content with dimension and date range selectors) with report and page level filters
  • Advanced formulas such as calculated metrics (CASE statement) and calculated fields ( normal calc) 

Getting Started With Google Data Studio

  • Choosing a template.
  • Connecting data sources.
  • Choosing metrics that matter.
  • Sharing reports.

In July 2018, Data Studio added a feature called Data Blending to its arsenal. You can use it to join data from different sources for better dashboards and more in-depth reporting. However, you’re limited to blending up to 5 data sources in a chart, and blending data currently only supports left outer join operations.

The above article will help you to understand the google data studio, its functioning, and working.

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John Gray

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John Gray
Joined: February 27th, 2019
Articles Posted: 6

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