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Posted by Rahul on March 11th, 2021

What is Search engine optimization (SEO)? SEO features to look for in an e-commerce (Enterprise or commercial) platform and features of SEO in digital marketing |Successful strategies of enterprise SEO.Successful strategies of enterprise SEO.
Search engine optimization (SEO) :
Nowadays in internet marketing many searches by consistently delivering you the best quality result, relevant results for search queries become the only search engine you ever need for achieving the highest position or ranking on the search results page.
SEO stands for Search engine optimization means a key part of your digital marketing strategy this is a process by which search engines crawl content and it will be to attract traffic to the website. That getting pages or websites to rank higher in the search engine, however, searches were conducted worldwide across search engines such as Google, Yahoo, Baidu, Bing, and Yandexgoogle, etc. By using a search engine crawler it will access a list of keywords, tags, titles, descriptions, anchors, images many more and attract organic traffic on a website based on a variety of factors.
Some knowledge of SEO is essential no matter what knowledge of digital marketing you specialize in or not. that's why search is one of the main ways in digital access for which any user wants to fulfill in search result pages, discover content online, so how the getting rank higher in search engines can lead to an increase in traffic to a website.
For successful strategies of enterprise SEO, Some features are given as below:

1.Page-keyword alignment/Keyword Discovery:

The keyword is a process of structured words, statements, or phrases that will bring visitors to your website through search. As such, keyword analysis is the priority task of search marketing campaigns. best quality keywords give you landing page mapping that helps you to map keywords to the best-targeted landing pages that will leave you left behind. this is a time-consuming process. Your keyword must be discovered with landing page mapping capabilities and be able to include social media targeted keywords.

2.High-quality, optimized content/ Content Analysis:

Content Analysis is considered as an overall writing description or way of the design of content in a document or digital file. And, punctually analysis means must be about the details, especially identifying reliability, inconsistencies, and errors in grammar, correct spelling, syntax, and punctuation.

From in Search engine optimization (SEO) point of view, it is most important for analyzing qualitative data. while that builds the trust of qualitative data or content analysis is often presented by using terms such as relatability, credibility, comfortability, dependability, transparency, and authenticity. that would be of particular benefit to reviewers. Content Analysis also improves accuracy and clarity. However, they work with digital products and also include such test functionality as links, images, page layouts, and more.

3.Responsive website design:

Why You Need Responsive Web Design in SEO areas is important? In our daily life routine where most users are accessing the web via mobile devices, Google is acting accordingly. And so, that's the reason that they are going to favor those sites that meet the needs of Google users. The goal of the search engine is to improve your site’s performance.

Responsive website design is containing technologies that allow websites to adapt to screens of all sizes. Instead of maintaining multiple websites for each device that you wish to support, which aims to use a single structured Screening that adapts appropriately to each device. Using these responsive techniques, you will display elements appropriately for each platform. The goal of the search engine is to improve your site’s performance.

4.Competitive Analysis:

SEO competitive analysis is the comparing, identifying, or discovering with competitor website process . The competitive analysis process of identifying any related website that ranks higher than you on SERPs for search terms related to your product, service, or company. Some websites would have a higher rank than you in Google will be competitors with which you are somehow familiar. Competitive Analysis integral part of your SEO strategy. How do you do a Competitive Analysis We’ll discuss it step-by-step.
⦁ Firstly identify business know and unknown Competitors
⦁ Make sure your business or product compare ranking other Competitors is high-quality content as compared to your competitor
⦁ then discovers our content optimization from where you outrank them.
SEO competitive analysis is important and beneficial to your business Competitive Analysis is an important part of any SEO marketing strategy.

5.Execution of SEO:

An SEO strategy is a blueprint for your Search Engine Optimization activities. SEO not only focuses on an execution that must transparent into the full SEO lifecycle such as planning, creativity, reliable and tracking. where this contributes a lot of platforms fall short; centralized planning, execution, and tracking are the critical path.
By strategy of executing a basic SEO production plan, you will see success with your SEO campaign. While blog posts, advertisement fresh website content, and social media activity are nice things to have, you will see that you really don’t need any of these activities to have a successful SEO campaign.
Although SEO is considered a more long-term strategy, well-executed SEO starts to drive pre-qualified traffic to your website, and improve conversion rates and boost up your online revenue. a well-executed SEO strategy can influence positive visibility changes within the first few months (dependent on the industry and targets).