8 Ways Explainer Videos Boost My Sales

Posted by Explainers Videos on March 15th, 2021

Explainer videos help me sell more in eight different ways.

Explainer videos have proven to be the 21st century's most successful sales tool.

The most common example of an explainer video's sales performance is Dropbox, which used one in 2009 to increase conversion by 10%.

10% does not seem like much to some, but for Dropbox, that represented 10 million new users and million in additional sales. In the field of ads, this explainer video tale sparked a "big bang." It served as a warning to any smart entrepreneur that video overviews are a highly successful consumer acquisition tool, and that they should get one as soon as possible.

As a result, more figures began to appear one after another.

Rypple, a social performance assessment platform, reportedly achieved a 20% success rate and was acquired by Salesforce. Crazy Egg started collecting an additional ,000 a month, while RankWatch saw a 27 percent increase in conversion and CaseComplete saw a 23 percent increase in consumers.

All of these big numbers coming out of a 90-second animatic makes explainer videos seem like a mystical thing. They aren't, and you can make your own explainer video with relative ease. It's beyond time to debunk the mystery of explainer videos and expose the eight key reasons that lead to the conversion of a targeted audience into a paying consumer.

1. Makes the Consumer Realize Their Problem & Piques Their Interest

Explainer videos use a problem-solution technique to tell the company's tale, in which the audience is first introduced to the customer challenges that the product solves, and then the viewer is shown how the product solves the issue and improves the user's existence.

How will this "problem-solving approach to explainer films" boost sales?

That a portion of your target market may be unaware of the dilemma they are experiencing and therefore uninterested in your offering. This is a significant setback. You can, however, capture their interest and turn them into consumers by using an explainer film.

2. Video Recall

According to a survey conducted by the Online Publishers Association, 80% of visitors were able to remember a video advertisement they had seen in the previous 30 days. The video's commodity was purchased by 12% of the audience.

Explainer videos are no different. They use compelling visual stories to show off the goods in a manner that bonds with prospects and remains in their hearts and minds for a long time.

And it will be your product that they recall and buy as they face that particular challenge.

3. Emotional Attachment

Explainer videos use vocabulary and imagery that is intended to "connect" with the intended audience. The goal of creating an explainer video is to make sure it "resonates" with the end-users, so they "like" and "trust" your product.

It is much easier to "mold" or turn them into consumers once they have developed an emotional attachment to your business.

4. Satisfies Our “Try Before You Buy” Need & Gives Purchase Confidence

You wouldn't buy a car without first taking it for a spin. You wouldn't buy a dress without first putting it on and seeing how it flatters your figure.

In a nutshell, you must have some assurance that the product will work.

This promise is provided by graphics in explainer videos, which show what the product is and how it addresses a customer dilemma in a visually compelling and convincing way. Since seeing is believing, it encourages the target market to purchase.

In reality, 90% of online shoppers reported that video-assisted them in making better purchasing decisions.

In addition to boosting faith and trust, explainer videos boost the chance of a purchase by 85 percent.

Similarly, we may claim that people should not purchase goods. They want to pay for the product's experience rather than the product itself. Explainer videos also win big in this category when they take the prospect on a trip from their present situation (where they are having a problem) to a better situation (where the problem is solved thanks to your cool product, and life is easy. Or better.).

5. Makes Your Product Authentic & Credible

Explainer videos aren't just about increasing sales; they're also a great way to give the company a personal touch. They don't look like advertisements, but they're trustworthy.

The video isn't blatantly commercial (i.e. if they are made right). It's all about the product and how it addresses a challenge for the intended customer.

As a result, the prospects see the video as a fast guide to comprehending your items, and they are sold in the process. After all, explainer videos are specifically designed to highlight the product.

6. Text Vs Video Retention (Explainer Videos Provide Greater Understanding)

Not only are explainer videos 41% more likely than text posts to be clicked, but they also help people appreciate the company's value proposition. Mayer and Anderson conducted research on the subject and found that videos improved viewers' perception of a brand's goods and services by 74%.

In a nutshell, explainer videos guarantee that the target audience fully comprehends both the marketing message and the product's meaning.

7. Grabs Attention & Makes Your Prospect Listen Excitedly To Your Business Pitch

Explainer videos are ideal for companies who have a lot of users who come to their platform and then leave. They could have been a valuable client for you. However, due to the 8-second human attention span, your prospects are uninterested in reading through your knowledge stack and flee.

This is, after all, the situation now. Your target customer isn't looking for yet another corporate presentation.

Explainer video arrives at the rescue in this situation. They use graphics and stories to show the company in an exciting and compelling way, grabbing the viewer's attention from the first few seconds and keeping them engaged until the very end.

Visitors will be more than delighted to watch an engaging 90-second explainer video if it was posted on your homepage. Because, since the explainer videos are specifically designed to present the strongest promotional message in the most convincing manner, you've just gained another client. Again, it is contingent on the quality of the explainer video. Sales will increase if it is intriguing.

8. Explainer Videos Have Viral-ability Factor

The text version of a video is 41% more likely to be pressed. Furthermore, videos are shared 1,200% on than text and links combined? In this way, your explainer video will help you gain a lot of natural backlinks.

Since Google likes images, including an explainer video on your homepage will boost your website's search engine popularity by 53%. In terms of revenue, what does this mean? Since your website appears on the first list of search engine results, prospects are more likely to visit your site rather than that of your rivals (or at the very least, they are less likely to ignore you).

Facebook is the same way. According to SocialBakers, videos on Facebook hit a greater number of people than any other kind of post. As a result, posting your explainer video to Facebook would increase your organic exposure by 135 percent.

This is also how you can reach out to a larger audience and convert them into your own.

Conclusion

Sales can be boosted with explainer images. However, you must carefully position your explainer video to get the most out of it. For example, your explainer video should be placed above-the-fold on your landing page so that guests can see it right away.

To reach out to potential clients, you can even post the video on social media. Include it in your email pitches to give a positive first impression, and include it in your sales presentations to increase your odds of closing a contract.