Reason why are Visual Merchandisers dealing with challenges in market by bonnie

Posted by John on May 4th, 2015

The reason why are Visual Merchandisers dealing with challenges?

A good visual merchandising display strategy can lead to increased sales, increased staff productivity as well as reduced shrinkage which eventually result in increased profit. However, getting visual merchandising right could be a mammoth task for the majority of retail organisation.

The constant development of services, scarcity of display space allocation and also the constant change in consumer preference all increase the challenging environment for visible merchandisers.

What are the actual challenges that Visual Merchandiser encounter?

The dynamic characteristics from the target market are among the greatest challenges that visible merchandisers face. The changing and volatility of consumer behaviour causes it to be increasingly difficult to allow them to maintain consistency.

Below is an outline of some of the challenges facing visual merchandisers?

• Too much new merchandise - Services are being produced each day and week. This is a headache for visual merchandisers who have the effect of finding display space for that new merchandise on the actual shop floor.

• Restricted Display Space - Merchants, whether small or big are grappling using the outpouring of new items and SKU's. It is extremely difficult to manage limited shelf space having a huge range of items for example cosmetics, skincare, soaps or even detergents.

• Loss prevention as well as theft - Theft occurs in shops and supermarkets even within broad daylight. This is really a common problem facing retail establishments as well as those equipped with video security cameras and tracking devices still fall victim for this. Therefore, merchandisers have to ensure their display also consider the security of these Product stylist.

• Supplier demand -- Competing suppliers want their goods displayed within the most prominent position within the store. Large products require a great deal of space and needs good circulation space that allows customer view from just about all angles. It is difficult to produce flexibility with large merchandise for example furniture, electric appliances and do it yourself tools.

• Conflicting pursuits of top management, visible merchandisers and staff. Most of the time the decision regarding where products are shown is predetermined by top management and also the supplier, not by the actual visual merchandiser. Sometimes, what the visual merchandiser sees as appropriate might be difficult for the product sales staff to implement. These conflicting interests lead to lack of coordination as well as cooperation.

How to Solve Visual Merchandisers Challenges

The next steps when implemented might help bring relief to visible merchandisers:

1. Make effective utilization of a planogram to address the process of constant new product flow to the market.
2. Study your target audience very well to figure out their product preference.
3. Group products based on make, model and size make it possible for easy display.
4. Ensure quality value products are given priority within the display process.
5. Create an illusion associated with display with less products that seem to be a lot.
6. Display less amount of every product especially slow moving products to make sure you display the most of product possible.

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