Internet creation

Posted by Star on March 20th, 2021

Setting up an SEO strategy

Before jumping headlong into the SEO optimization of your site it is essential to define a clear and sustainable strategy.

This strategy requires careful analysis of your audience. Your success is not only based on an interesting idea but also and above all on a study of your audience.

Our strategy takes place in 7 stages:

Identify your targets,

Definition of objectives

Definition of keywords

Optimization of the existing

Creation of qualitative content

Measurement of results

Implementation of corrective actions.

Step 1. Identify your targets

It is essential to define your target (s). Indeed it is the basis of any well-conducted SEO strategy. To do this, you have to ask yourself the right questions (beware, your target may be different depending on your products / services, or you may have several targets for 1 service / product)

Who buys my product / service?

Activity area ?

Age range of users?

Target's education level?

Prior skills to use the service / product?

Socio-professional category?

Public sensitized to a thought / sector?

Main user expectations?

Why would they buy from you?

Why wouldn't they buy from you?

….

To do this, use your knowledge of the business and your customers, do not hesitate to conduct a survey of your current users.

Step 2. Identify your goals

Knowing how to identify your targets is essential, but you must also know why and in order to achieve the goals you are working on is also important. Each content created must have a specific purpose.

Creating a qualified lead?

Showcase your strengths?

Lead conversion stage?

Product / service sale?

Loyalty?

Raise awareness?

….

Keep in mind the notion of target and objective. This is essential in order to Optimize, and create effective content.

Step 3. Definition of your keywords

Do you have your target and your objectives in mind? Perfect, now we will find the keywords to give visibility to your site.

How to find the right keywords?

1 - From your knowledge of your activity

You undoubtedly have a vast knowledge of your activity and must surely know the words related to your Creation site internet marseille activity. It is a gold mine to exploit, think of the word related to your activity, of those you use when discussing with colleagues or other professional, of the expressions that come up regularly in your exchanges.