The Extreme Shortage of Online Education in Professional Spa ManagementPosted by Barlow Benjamin on March 23rd, 2021 According to the latest research from the American Society for Training and Development, people learn best if they receive new information in small bites, have enough time to digest it, get a lot of opportunities for practice and have help is available when needed. Studies show that most people retain information better when it's presented in relatively brief segments, and that "water-cooler" training--the kind that happens when someone new to a job is taught how to perform a task by an experienced co-worker--is more effective than training provided in formal classroom settings because information presented where it will be used could be practiced immediately, which in turn reinforces the learning curve. In other words, the most successful training programs are about receiving information, then practicing hands-on performance, preferably with a mentor or coach nearby. These conditions could be far more effectively met with online training modules that allow both apprentice and seasoned spa managers the chance to refer back to the information they need at that time that they need it. Unfortunately, good online programs for spa managers and professionals in the spa industry are few and far between. A good online spa education program should prepare students for success in the spa industry. Students who enroll will be able to learn those specific business and management skills necessary for successful day-to-day spa operations plus the long-range marketing and management strategies necessary to sustain growth and grow profits, retain good employees and develop customer loyalty. A good online program should cover not only spa management, but operations, finance, human resources, marketing, products, and customer support as well. One very good online program can be acquired through the The Institute of Spa Management, the leaders in online educational opportunities for spa managers, directors, owners and anyone who wants to break into the booming spa industry. Offered entirely via distance education, students study at their own pace from anywhere in the world. They also offer budget friendly payment plans that are unusual in private education. which offers a Spa and Hospitality Management Certificate Program that covers all of the above. ISM offers full college level programs including Spa Management and Spa Ownership. In addition they offer individual courses that are applicable for spa professionals and hotels or spas looking for high quality in house training solutions. Students not pursuing the certificate program are welcome to take as many individual courses as they wish. This is a lo-down of the programs and courses currently offered: ISM FULL PROGRAMS: 1. Spa Management: An all-inclusive college level program that covers all areas of spa management including however, not limited to facility management, spa services and pricing management, client services, human resources, retail sales, marketing and promotions, pr, revenue benchmarking, financial management, front office management and extensive business operations. The program is suitable for anyone wanting to become a spa manager or director; or for those already in a supervisory or management position but would want to solidify their career with leading edge education in the industry. 2. Spa Ownership - Starting a Day Spa in america: A thorough college level program that may equip the graduate with all the current tools essential to confidently open an unbiased day spa. The program includes study in the next areas: facility design, funding and financing, business plan development, recruiting, legal issues and compliance, hiring staff and management, finance and accounting management, marketing and pr, spa equipment and inventory, spa services and competitive pricing, client relationship management and business operations. ISM INDIVIDUAL COURSES: 1. CUSTOMER SUPPORT Training for Spa Managers: An intensive training course made to provide spa managers with skills and tools essential to manage a spa through excellent customer service. Upon completion of the course, you will have a detailed understanding of how client/spa relationships work, what it takes to help keep customers happy and loyal and how exactly to train your spa staff to excel in all respects of client management and customer support. This course is appropriate for spa managers, supervisors and private spa owners. 2. Conflict Management for Spa Personnel: Effective training to cope with spa clients and staff that increases revenues and improves client loyalty. One of many toughest parts of any spa employee's job is coping with daily conflicts between clients and employees and internally between staff members. Upon completion of this course, it will be easy to apply and implement proven and effective ways to turn negative situations into positive experiences through progressive conflict management. This course is suitable for spa managers, spa owners, and any spa employee anyone dealing with clients on a continual basis in a day or destination spa. 3. Exceptional Front Desk Operations in a Spa Setting: First impressions are critical and front desk management is vital to a successful spa. Upon completion of this course, you can be trained to operate a front desk operation with expertise including staffing, scheduling, technology and reservations software, reception skills, client satisfaction departure interview techniques, and product selling at checkout. This course is suitable for spa managers, spa owners, and anyone working at the front line of each day or destination spa. 4. Human Resources for the Spa Industry: Finding, compensating and holding onto best of breed staff in the spa industry. Learn the best practices of the trade. This program covers staffing issues for day and destination spa situations including hiring, behavioral interview techniques, various compensation options, employee contracts, legal issues surrounding HR in a spa setting, developing a learning organization, training and mentoring and more. massage Guildford is appropriate for spa managers and spa owners that are in charge of hiring, payroll and supervision of spa staff. 5. 3 Pillars of Spa Management: All programs and courses offered by the Institute of Spa Management are based on our trademark pillars of spa management: SPA: Specialization, Personalization and Adaptation. Exclusive to ISM, find out about the critical pillars to spa success. This is an essential course that each spa manager should be a part of, to best serve clients, confidently lead staff also to ensure business success in the highly competitive spa industry. This course is appropriate for spa managers, spa owners, and any spa employee who would like to learn the fundamentals of successful spa operations. 6. Spa Industry 101: Should you have seriously considering a career in the spa industry, Spa Industry 101 is a wonderful place to start your research. Study includes: History of the Spa Industry, Trends and Industry Changes: Past, Present and Future, and The Role of the Spa Manager in the current Spa, to name a few. This course is appropriate for anybody wanting to break into a career within the spa industry. The background information learned can be invaluable.Like it? Share it! |