Is Grocery Divider Advertising a Good Marketing Tactics?

Posted by Adzze Advertising on March 25th, 2021

Grocery divider helps ensure order in the shopping cart and at the checkout lane. Besides, marketers use the grocery divider to advertise their brand. Grocery divider advertising is becoming common, based on its effectiveness in targeting the customers. To understand how effective grocery divider advertising is, let us look at how the method of advertising works.

How Grocery Divider Advertising Works

The approach is simple! All that the marketers do is to identify the potential grocery store based on whom they are targeting. Upon identifying the best grocery stores, the advertisers will print a customized message, and add the printouts on the grocery dividers. Therefore, while the shoppers use the grocery divider to ensure some order in the shopping cart or at the checkout lane, they interact with the advertisement directly.

Therefore, grocery divider advertising is effective in getting the marketing message to the customer, at the time when the targeted customer is most likely to make a purchase. This makes the advertising method much more effective compared to putting billboards on the roadsides.

Grocery Divider Advertising vs. Billboard Advertising

Do you remember the last time you looked at a billboard? Perhaps you recall seeing the billboard, but you do not actually recall the message.  While billboard advertising has been around for decades, its effectiveness is reducing annually. Consider that people are getting busier; with others choosing to work from home. Therefore, there is limited time left to drive through towns, meaning less interaction with outdoor advertising like billboards.

On the other side, the same people must eat, and so they visit the grocery store at least twice in a week. While at the grocery store, they interact with grocery dividers, meaning that the target audience will see the advertisement message.

Another point of consideration when comparing the billboard advertising to grocery divider advertising is cost involved. Putting up a billboard at the major highways is expensive. With just a small fraction of the cost of putting up a billboard, the advertiser can put up grocery divider adverts in different supermarkets within the targeted localities. The brand exposure is larger, maximizing the opportunities for converting the target audience into buyers.