How to Set Your Freight Broker Agency Apart from Others?

Posted by SPI Logistics on March 26th, 2021

There are many perks to getting freight broker agent jobs. Being a freight broker comes with its set of challenges but it’s also fulfilling and lucrative. You are helping businesses find the right freight service for their needs, thereby helping them establish their brand and reduce their operational costs.

Finding freight broker agent jobs is the easy part though. Setting yourself apart from others is the hard part. With the competition around, how do you begin to become a successful freight broker?

Here are some of the things that you should keep in mind if you want to set yourself apart from other freight brokerage businesses:

1. Find the best niche for yourself

It can be hard to compete in a broader market. For people who are just starting out, you can narrow down your niche so that you can find more customers. For instance, you can just go with a specific market or you can just offer your services to customers looking for a specific freight service such as LTL shipping.

2. Use technology

Technology is your best friend when it comes to acing your freight broker agent jobs in Vancouver. Not only will technology make it easier for you to find clients, but it will also make it easier to help your customers and keep track of them. You can perform better and offer the best service with the help of apps and programs.

3. Don’t be afraid to reach out

While it’s important to focus on building rapport with existing clients, you should also extend your effort to forming relationships with other potential clients. Don’t be afraid to do cold-calling because you are worried about being rejected. That’s all a part of the process. Companies like SPI Logistics have a network that you can tap into, so you can jump-start your freight broker career.

4. Continuous learning is essential

If you stop learning, there is no more growth. There are still so many things to learn about being a freight broker. You learn a lot through experience but you also learn through books, experiences from other people, and research.

5. Be updated with marketing trends

If you don’t have a website yet, now is the best time to have one. A website makes it easier for clients to find you. It is also important for establishing credibility and showcasing your services.

Use social media as a form of advertising for your freight brokerage business as well. Social media allows you to compete with more established freight brokers out there.

These are the things that you can do to make sure that you remain competitive. Also, keep an eye out for what your competition is doing. You might be able to find effective strategies that will also work for you.

Josh Manning is the author of this article. To know more about Logistics Careers please visit our website: spi3pl.com