5 Examples of Augmented Reality Online ShoppingPosted by Maulik Shah on March 30th, 2021 Many people tend to look for products online before final purchase. It’s even proved by a research that 8 out of 10 searches for information on products and services online, and around 70% buy it online. And yet, the uncertainty of online purchases remains the same. Shoppers ain’t sure about the product they purchase online. One of the reasons why the return rate remains high. Hence, to reduce cart abandonment rates and enhance customer experience, businesses leverage augmented reality online shopping. Here are the leading examples of augmented reality in retail stores.
Despite being the king of e-retail, Amazon missed on boosting customer satisfaction. So to ensure that customers could purchase the products conveniently and with surety, Amazon implemented AR with its shopping app. This AR-enabled app is known as “ARView”. It allows the user to visualize the product in a 360-degree view in the real environment of their home. Shoppers can choose from thousands of styles and design their space.
IKEA Place allows shoppers to see IKEA products in the real-environment of their home. Users can check if the product fits the place, whether colour contrasts with the interior, etc. The app helps shoppers purchase the right furniture that matches the colours, shape, size, and style of their living space. Moreover, you can also share the snap of the selection on social networking apps like WhatsApp and Instagram. All in all, it gives shoppers 98% accuracy in the buying decision, enhancing customer satisfaction.
First, the user enters the measurement of their body in the app. A mannequin appears with the exact size, wearing the same clothes that the user intends to buy. With the help of the mannequin, users can then try and see how a particular style would look on them. They can try and pick the one that best fits their size and taste. The best thing is users can directly purchase it from the app without wasting time and effort.
Sephora understood the customers’ pain of visiting physical stores, so it brought stores to customers’ mobile phones. Not the one where they can see, read, and purchase. The e-store where they can try before buying, like the actual physical store. It did it with the help of AR. Using facial recognition tech allows users to try on different shades of lipstick and other beauty products in real-time. They can then compare and share their looks, even make a purchase therein.
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