Quick Guide to SEO with Content

Posted by ogrelogic on April 7th, 2021

All content marketers want to write content which their audiences will love and search engines will find worthy of ranking higher.
If you are a marketer, you probably know that your content should address a problem or pain point in order to appeal to the end-user, if you want your online business to thrive.
SEO
You probably know that when anyone looks something up on a search engine, the list of search results they see appears as a result of SEO or search engine optimization (SEO).
SEO refers to optimizing your content for the search engines, so that it ranks higher than content from other sites for the same search terms.
Now, in order to enhance the user experience, Google displays web pages in their search results based on –
• the authority of the page – measured by the number of links pointing to that page and the trustworthiness of those links
• the relevance of the page – determined by analyzing the web page’s content based on factors, like where and how often you use certain words in that piece of content
So, if you want your online business to grow, you must consistently create useful, engaging, persuasive content that’s well-optimized for search engines.
But that’s not all.
This content should target specific keywords so that others will be happy to promote it on social media platforms. When someone highly recommends something, Google finds it relevant and improves its ranking for the selected keywords.
Consistently implementing best SEO practices in your content will automatically bring your content up in Google search and increase your traffic.
Read on to learn more about 3 important content elements that can help you rank higher in Google.
Optimize for keywords
Keyword research is critical and the most important aspect of any keyword is the search user’s intent.
Keywords can be informational or commercial.
Informational keywords are the ones people sue to look for useful information without having to pay for it, for example, the "how to" keywords.
Searchers who use these are probably interested only in free articles, videos, blogs etc.

Using informational keywords in your content can help you engage them and build your brand but they may not buy right away.
Commercial keywords indicate an ‘intent’ to buy, for example, “learn French in 30 days.” These searchers are likely to buy, or subscribe to an email list that can eventually convert them into customers.
Commercial keywords contain prefixes and suffixes, like reviews, buy, order, compare, free shipping etc.
To target keywords in your content –
• Include the primary keyword in the headline
• Use alternative ones in the introduction, meta description, and title tags
• Write naturally to make it interesting for readers and then use the primary keyword in the conclusion
Identify the Purpose
While writing content, focus on one idea like addressing a challenge, or solving a problem. It will help you increase your traffic as well as conversion rate.
Include 2 – 5 keywords in your blog post and ensure they flow smoothly with the rest of the content.
Create Compelling Headlines
Headlines are the most important element of your content. Write your headlines thinking like a reader and targeting a keyword.
Tell a story
If you can tell your business’s or brand’s story into a blog post, article or video, you will attract more traffic.
Humor is a good tool to keep the reader engaged. You can also use useful and detailed case studies to create powerful content but present your case studies as stories.
If you are looking for a dedicated SEO Company or the best SEO services in Texas, check out OgreLogic or call 512-808-5536.