4 Things to Consider Before You Outsource SEO

Posted by anewindia on April 9th, 2021

Search Engine Optimization is a complex digital marketing approach, which is important despite all the hardship it involves. There exist two ways to go about it, either do it yourself or hire an expert to handle the campaign. Working on the online organic marketing campaign feels daunting to many businesses; therefore, they choose to outsource the job to an agency equipped with skilled and knowledgeable marketing experts. Reasons that compel them for outsourcing instead of staying in-house include expert knowledge, outside perspective, no hiring and onboarding cost, and ongoing SEO management. But before doing so, they consider several factors out of which four most common things are listed below.

COST

Before partnering with an Indian SEO outsourcing company, the difference between the cost of hiring an outsider and the in-house department must be gauged and analyzed. It highlights the kind of man-hours it would require to take on SEO related tasks. Having determined that, it becomes easy to ascertain the reasonability of the amount being charged by the digital marketing agency. This factor alone can help come to a decision, however, if it doesn’t, read further three more considerations.

STRATEGIC IMPACT

Since SEO isn’t an inexpensive animal, one first needs to consider how much this strategy affects the overall marketing campaign. The strategic impact of Search Engine Optimization can be understood more precisely in three ways. First, if it hasn’t been included so far in the existing marketing strategy, it will have to be streamlined from scratch. Second, it has brought in so much revenue that the investor is confident for more funding. Third, even after great success, there is no manpower to support the program. Each case has a solution to whether SEO should be outsourced or worked upon in the in-house studio. 

BRAND IDENTITY

In the end, it has to bring the brand in light and persuade the audience for purchasing the products and services. Hence, instead of showering the experts with jobs, they are unfamiliar with, businesses offer to employ them for comprehensive SEO, tasking them for even creating customer-focused and search-friendly content and extensive keyword research. Fact that they can serve their best when intimately familiar with the clients’ brand and business needs is recognized here. This way, they can focus on executing the initiatives keeping in mind the brand identity and goals of the business.

NEEDS

What exactly a business needs in terms of SEO helps decide whether or not the money should be spent on an agency. If the existing staff is not able to take on a single part of SEO, there are several DIYs they can try. On the other hand, if nobody in the organization holds a profound knowledge of organic marketing, it is better to hire someone who knows it well.

Simply put, the complexity of Search Engine Optimization is better not undermined or it can cost a huge loss. Although a wide array of well-defined and reputed agencies will lure you to outsource SEO to them, you must do your homework and consider expected cost, business needs, brand identity, and strategic impact of the same before coming to a final decision.